Marketing of the B2C block: debit and credit card products

Responsibilities

• Participate in the development and implementation of marketing strategies for products.
• Conduct market research: analyze trends, benchmarks, target audience, and the competitive environment to define product positioning and key advantages.
• Plan and ensure the market launch of new products and features, including the development of a value proposition and communication strategy.
• Organize and manage cross-functional projects for product and campaign launches in collaboration with product, development, analytics, media, and creative teams.
• Analyze key metrics to evaluate the effectiveness of activities and optimize the budget. Participate in the development of creative ideas.
• Interact with agencies to create materials, media strategies, special projects, coordinate the implementation of integrated marketing campaigns (360°), manage the process, and control execution.
• Analyze product funnels and growth points.
• Generate and implement hypotheses for their optimization.