Head of Marketing at Sberbank Insurance
Responsibilities:
- Develop and integrate a long-term marketing strategy into the company's business strategy
- Analyze trends, audience behavior, and competitors; define positioning and target segments (B2B/B2C).
- Manage product life cycle (from new product launches to optimization)
- Formulate a marketing budget as a P&L center and be responsible for its effectiveness
- Manage all digital marketing channels (SMM, SEO/SEM, email, content, performance)
- Utilize web analytics (GA, Yandex.Metrica) and a data-driven approach to optimize and increase conversion
- Build, train, and motivate a high-performing marketing team (including a KPI and career growth system).
- Generate unconventional ideas and implement successful product launch cases.
Requirements:
- Strategic Planning: Ability to develop and implement a long-term marketing strategy integrated into the overall business strategy of the company
- Product Portfolio and P&L Management: Experience in launching new products (NPI), managing product life cycle. Ability to manage the marketing budget as a profit and loss center, responsible for the ROI of marketing investments
- Digital Marketing: Deep knowledge of all digital marketing channels: SMM, SEO/SEM, email marketing, content marketing, performance marketing
- Understanding of web analytics (Google Analytics, Yandex.Metrica) and ability to work with data for decision-making
- Team Management: Experience in building and developing a high-performing marketing team
- B2B/B2C Expertise: Clear understanding of differences in marketing approaches in B2B and B2C markets, with an emphasis on the segment relevant to the company
- Proven successful cases of product launches or significant growth in key metrics
- Creativity: Ability to generate unconventional ideas to solve business problems and differentiate from competitors
- Flexibility and Adaptability: Ability to quickly respond to market changes, new trends, and technologies
Conditions:
- Hybrid work format (modern office in Moscow on Prospekt Mira)
- Favorable preferential mortgage lending terms
- Free SberPrime+ subscription, discounts on partner company products: Okko, Sber Market, Delivery Club, Samokat, Citymobil, Sber E-Apteka, and others
- Voluntary medical insurance from day one and preferential insurance for loved ones
- Corporate pension program
- Children's recreation and gifts at the Company's expense
- Company-sponsored training: online courses in Sber's Virtual School and unlimited library access, training at the Corporate University, training sessions, meetups, and the opportunity to obtain new qualifications
- Discounts on stays at the world's best resort complex «Mriya Resort & SPA» in Yalta
