Head of Marketing (Project Office) WB Bank
Wildberries Bank is a modern bank with the best traditions!
We are a new player in the financial market, created on the basis of the Wildberries ecosystem. Our approach is based on best practices, innovative technologies, and customer focus.
Our mission is to create simple, convenient, and secure financial solutions accessible to everyone. We strive to become a bank that combines cutting-edge technologies, transparency, and customer care, making financial services understandable, profitable, and comfortable to use!
The bank is actively growing and scaling its products, so we need talented, ambitious, and goal-oriented specialists ready to grow with us!
Your responsibilities will include:
- Developing and implementing a marketing strategy for servicing legal entities (small and medium-sized businesses);
- Coordinating marketing projects with the holding company's marketing department, including working with editors, designers, and PR and GR agencies;
- Independently managing marketing projects within the bank — from idea to approval;
- Forming a target client profile for the legal entity segment;
- Developing and implementing a system of key marketing performance metrics;
- Managing promotion channels for legal entities;
- Organizing the bank's participation in industry forums.
You are a good fit for us if:
- We are not looking for a classic "banking" marketer. Priority is given to candidates from creative agencies, digital studios, or product IT companies;
- Successful experience in creating a marketing department "from scratch" or at the startup stage. Readiness not only to manage but also to lay the foundation for processes;
- Experience in defending and approving marketing budgets and strategies with senior management (holding company, group of companies, Board of Directors);
- Ability to work at the intersection of two audiences: partners (sellers/agents) and direct corporate clients;
- Willingness to perform tasks hands-on: collecting client profiles, setting up metrics, preparing speaker notes, launching advertising campaigns, etc.;
- Practical experience with contextual advertising (Yandex.Direct), banners, email, and push notifications targeting legal entities (B2B segment);
- Proactiveness, systematic and analytical thinking, creativity in solving business problems.
We need a fresh perspective. We are looking for someone who understands product value, speaks the language of sales (sellers), and knows how to make complex things simple.
