Head of Partner Marketing (SberPrime)
We are looking for a manager for the SberPrime partner marketing team.
The direction is actively growing: the number of partner integrations, special projects, and cross-functional tasks is increasing.
We oversee not only the SberPrime subscription but are also gradually transitioning into partner marketing for the Sber ecosystem. In 2026, the launch of several federal advertising campaigns, the development of new thematic streams, the deepening of work with ecosystem partners, and the strengthening of external partnerships are planned.
Responsibilities
- Full-cycle management of major partnerships: from negotiations and offer development to creative control, launch, analytics collection, and reporting
- Management of federal advertising campaigns with partners: discussion of offers, approval of mechanics, approval of creatives, discussion of promotions, launch control, support, and completion
- Launching special projects and collaborations with external brands and ecosystem services across various categories
- Coordination of projects timed to cultural events, holidays, and news events (including offer selections and thematic activities)
- Analysis of advertising campaign effectiveness: tracking key metrics, preparing reports, and optimization suggestions
- Preparation of technical specifications and briefs for promotional activities
- Participation in infrastructure projects: product integration in bank channels, approval of visual solutions, interaction with acquiring, loyalty, partnerships, and product teams
- Development of legal frameworks for activities, partner matrix management, interaction with legal, accounting, and finance departments
Requirements
- Higher education
- Similar experience in marketing / partner programs – from 3 years
- Experience in managing complex projects with teams (products/services for B2B/B2C)
- Skills in preparing technical specifications and approving mockups
- Experience in full-cycle management of major partnerships: from negotiations and offer development to creative control, launch, analytics collection, and reporting
- Understanding of product, business, and marketing metrics
- Experience working with various channels – from performance and CRM to reach media campaigns
- Negotiation skills and the ability to defend product interests when agreeing on terms with partners
- Systemic thinking: ability to work with a large volume of tasks, documents, and deadlines without losing quality
- Willingness to work in a rapidly changing environment with a high pace and multitasking
Conditions
- Work in the largest bank in Russia, comfortable and modern office
- Employment according to the Labor Code of the Russian Federation
- Regular corporate training
- Voluntary medical insurance, insurance against accidents and serious illnesses
- Financial assistance and social support, corporate pension program
- Prime subscription with the option of sharing with three close family members
- Flexible mortgage discount equal to 1/3 of the Central Bank's key rate
- Bright and active corporate life.
