Head of Marketing Activity Projects for the KIB Segment | RocketHunt
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Head of Marketing Activity Projects for the KIB Segment
Responsibilities:
Development of an annual BTL event plan for promoting products/services, as well as strengthening the loyalty of existing clients;
Control over the execution of the event plan: propose new engaging event formats;
Ideas for their implementation: responsible for the quality of event execution, generate reports on the results of past events with conclusions for future periods;
Participation in the development of the concept, selection of speakers, design of invitations, monitoring of current market ideas, competitor analysis;
Budget formation and tracking its execution;
Building effective interaction with business units (product teams) in terms of providing the entire necessary pool of marketing support to achieve set business KPIs;
Ensuring interaction with internal marketing departments.
Requirements:
Higher education in the field of: economics, finance, marketing and advertising, sociology;
Experience in conducting BTL events is important;
At least 5 years of work experience (experience in the banking sector is not mandatory).
