Responsibilities:

• participation in the development of a long-term marketing strategy for credit and savings products;
• formation of proposals for new channels and formats of communication activities;
• participation in determining the key promotion directions by products, target audiences, segments, and other parameters to achieve the target inflow of clients;
• development of creative, communication, media, and digital solutions in accordance with the strategy and market trends;
• initiation of market and industry research, research of trends and best practices in financial and related markets, analysis of the obtained data for the development of an annual marketing strategy, taking into account the Bank's business priorities;
• development and approval of value propositions in collaboration with product teams;
• monitoring of the market situation and competitive communication activity, monitoring the achievement of target indicators for marketing activities by product groups and segments;
• formation and execution of calendar plans for advertising campaigns and marketing activities, including priority campaigns, partner and image projects;
• ensuring the launch and support of reach and tactical advertising campaigns - initiation, development, and approval of briefs for conducting advertising campaigns (creative, strategy, media, content);
• organization of end-to-end marketing work with contractors and related departments, including online and offline communications, events, forums, awards, etc.;
• preparation of final reports on marketing activities with key conclusions and recommendations;
• conducting expertise of business requirements regarding interface design, prototype, as well as visual solutions for compliance with the Bank's corporate style in accordance with the Bank's regulations on the main elements of the corporate style;
• managing department employees, ensuring the achievement of goals and objectives;
• participation in the development of employee evaluation systems, professional development, and proposals for improving evaluation and certification processes.

Requirements:

• higher professional education (preferably in marketing or management);
• experience in marketing in the financial sector, banking, IT, telecom, or technology companies;
• successful experience in leading a marketing function for at least 3 years in large brands;
• strong project management skills and experience working with a large number of stakeholders;
• experience working with external agencies and contractors;
• developed negotiation, presentation, and public communication skills;
• knowledge of current marketing approaches, analytical tools, and principles of financial planning;
• ability to independently form marketing hypotheses and bring them to fruition.