Head of Product Marketing (Private Banking)

Responsibilities:

• Formulate value propositions for products and services;
• Translate complex banking products and services into understandable customer value;
• Develop positioning, key messages, offers, RTB (Reasons to Believe), and sales arguments;
• Prepare go-to-market plans for new products, services, and customer scenarios;
• Work with customer scenarios: journeys, family, capital, investments, lifestyle, purchases, privileges, concierge service, daily banking;
• Prepare briefs for adjacent teams: marketing, CRM, website, app, PR, partnerships, sales, and analytics;
• Act as a client for teams responsible for advertising campaigns, CRM communications, landing pages, app placements, and PR support;
• Prepare product materials: landing pages, presentations, FAQs, scripts, materials for managers and customer communications;
• Analyze the effectiveness of launches, communications, and customer scenarios; work with competitor analysis, customer insights, and growth hypotheses.

Requirements:

• Skills in product marketing, customer segment development, customer base development, CRM communications, product packaging, or customer offering;
• Ability to write briefs and manage tasks in a complex matrix structure;
• Experience working in big tech, fintech, ecosystems, marketplaces, telecom products;
• Practical skills in formulating value propositions, positioning, and go-to-market approach, working with analytics, funnels, segments, hypotheses, and performance indicators;
• Experience with digital products, services, subscriptions, ecosystems, loyalty programs.