Responsibilities:

• form value proposition for products and services;
• translate complex banking products and services into understandable customer value;
• develop positioning, key messages, offers, RTB, and sales arguments;
• prepare go-to-market plans for new products, services, and customer scenarios;
• work with customer scenarios: travel, family, capital, investments, lifestyle, shopping, privileges, concierge service, daily banking;
• prepare briefs for related teams: marketing, CRM, website, application, PR, partnerships, sales, and analytics;
• act as a client for teams responsible for advertising campaigns, CRM communications, landing pages, in-app placements, and PR support;
• prepare product materials: landing pages, presentations, FAQs, scripts, materials for managers and customer communications;
• analyze the effectiveness of launches, communications, and customer scenarios, work with competitive analysis, customer insights, and growth hypotheses.

Requirements:

• skills in product marketing, customer segment development, customer base development, CRM communications, product packaging, or customer offering;
• ability to write briefs and manage tasks in a complex matrix structure;
• experience working in big tech, fintech, ecosystems, marketplaces, telecom products;
• practical skills in formulating value proposition, positioning and go-to-market approach, working with analytics, funnels, segments, hypotheses, and performance indicators;
• experience working with digital products, services, subscriptions, ecosystems, loyalty programs.