Product Marketer for Client Protection

Responsibilities:

• Developing a marketing strategy for the client protection from fraud direction.
• Developing an annual plan for marketing initiatives for client protection and managing its implementation.
• Searching for and implementing market best practices in client security and protection services promotion.
• Leading the marketing aspect of launching new services and features related to client protection.
• Developing client communications, interfaces, and promotional mechanics in collaboration with product teams.
• Organizing federal 360 advertising campaigns to promote client security initiatives.
• Coordinating the work of product, antifraud, UX, CRM, and brand teams to implement initiatives.
• Analyzing client behavior, communication effectiveness, and marketing initiatives, searching for new opportunities for the direction's development.

Requirements:

• At least 5 years of marketing experience (brand marketing, product marketing, business marketing).
• Experience launching and promoting new products, services, or major marketing initiatives.
• Experience organizing 360 advertising campaigns.
• Experience leading cross-functional projects.
• Understanding of customer experience building principles and interaction with digital interfaces.
• Experience in developing client communications and promotional mechanics.
• Analytical mindset, experience with marketing analytics and research.
• Experience in fintech, banking, or client security-related areas will be an advantage.

Conditions:

• Stable and transparent income: salary amount is discussed after the interview.
• Possibility of a hybrid work schedule.
• Career growth: you will understand what needs to be done to move to the next level.
• Sense of camaraderie: we have a friendly atmosphere and a team of top professionals ready to share their expertise with you.
• Care for your health: VHI program, which includes dentistry and service at the best clinics in the city, discounts on fitness club memberships, informal sports communities.
• Opportunities for diverse leisure activities: discounts on services from travel agencies, food products, in restaurants and bars, in shops and beauty salons.
• A great office with a delicious canteen, free fitness, and ample parking.