CMO for FinTech Company

A FinTech company is looking for a CMO to build the marketing department from scratch: form a strong team, be responsible for promoting a mobile application, cross-border transfer services, and credit products for migrants in the Russian Federation and CIS countries, ensure user base growth through effective marketing strategies, develop audience loyalty, and consistently increase conversion.

About the Company:

The team, with many years of expertise in the fintech sector, has been developing and advancing financial platforms and processing solutions since 2015. Currently, the main focus is on creating its own financial ecosystem, including payment and credit services, as well as infrastructure for cross-border operations, with a priority on security, stability, and scalability. Machine learning and artificial intelligence technologies are actively used in operations for scoring, anti-fraud analytics, and forecasting. The company independently develops a mobile application and a B2B platform for international transfers.

Responsibilities:

• Development of a growth strategy for attracting users to the mobile application
• Building marketing processes and a team from scratch
• Hands-on involvement as a "player-coach": target audience research, gathering direct feedback, hypothesis testing, etc.
• Implementation of omnichannel promotion
• Implementation and setup of marketing analytics
• Marketing budget management

Requirements:

• Experience as a CMO in fintech and scaling b2c services, mobile applications
• Willingness to be a "player-coach"
• Deep understanding of digital channels, performance marketing, and customer analytics specifics
• Experience in implementing omnichannel promotion
• Possess strategic thinking, data-driven decision-making skills, and a results-oriented approach
• Experience in promoting and creating payment/banking products for migrants

Attention! Vacancy from a recruiting agency!