Head of Event Marketing Department
What you will be doing
Your task will be the strategic development and creation of new concepts for the country's largest business event project, "Alfa-Konfa". What you will be doing:
- Develop and defend long-term and annual project development strategies, considering business goals, and create an annual event calendar
- Generate and implement new formats, creative concepts, and event mechanics
- Manage innovations: search for and work with creative agencies, equipment suppliers, technology, and services: from briefing to acceptance of work and event execution
- Formulate, optimize, and control the project budget (P&L responsibility), budget reporting
- Organize and manage tender procedures (contractor selection, ToR preparation, commercial proposal evaluation)
- Analyze market trends and competitors, continuously optimize the product to maintain leadership
- Lead the marketing and event producer team (10+ people): set tasks, prioritize, control quality and deadlines
- Coordinate internal performers (designers, editors, media department, performance team) for seamless integration of all communication channels
- Monitor the project preparation progress for each milestone, ensuring deadlines and quality at all stages (pre-event, event day, post-event)
- Manage communication and risk escalation between teams (internal and external)
- Lead the development and implementation of the PR and advertising strategy in conjunction with the bank's media and PR department
- Manage the communication plan: from announcement to post-release, including working with opinion leaders
- Monitor channel performance metrics for attraction together with the performance team
- Conduct post-production: analyze results, collect feedback (participant NPS, business client surveys), prepare final reports and recommendations for scaling
Our requirements for candidates
- At least 10 years of experience in the event industry on the client or agency side as a project leader / chief producer
- Experience managing the country's largest events from idea to implementation
- At least 5 years of experience managing a directly subordinate team
- A portfolio of implemented turnkey mass events (500+)
- Extensive creative experience, strong partnerships with agencies, contractors, speakers
- Readiness for challenges and making bold decisions
- Diverse event experience is welcomed
- Willingness to travel on business trips
What we offer
- Stable and transparent income: salary is discussed upon completion of the interview
- Employment under a fixed-term employment contract
- Hybrid work format 3/2. Convenient workspace: our modern office is located in the banking cluster, a 3-minute walk from the Technopark metro station. There is a wide selection of cafes and restaurants nearby where you can have a diverse lunch with colleagues, change the scenery, and "reboot"
- An environment for your inevitable development: complex and interesting tasks using a large amount of data await you, we regularly hold training sessions, webinars, you will have access to free corporate libraries of Alpina and business publications, and discounts on foreign language courses
- Career growth: you will understand what needs to be done to move to another level
- Sense of camaraderie: we have a friendly atmosphere and a team of top professionals who are ready to share their expertise with you
- Care for your health: a VHI program that includes dentistry and service at the best clinics in the city, discounts on fitness club memberships, informal sports communities. There is also a fitness room in the office
- Opportunities for diverse leisure activities: discounts on services of travel agencies, food products, in restaurants and bars, in shops and beauty salons
- Work at a thrice-best employer in the Russian Federation according to hh.ru, Forbes, RBC
- AI literacy development program: tracks on working with neural networks from basic to advanced levels
How to contact us
For all questions of interest, please contact the HR department employee: Matsereva Angelina Vladimirovna
