Title: Head of Partner Marketing at SberPrime
Company: SBER
Location: Moscow
Experience: 3 to 6 years
The department is actively growing: the number of partner integrations, special projects, and cross-functional tasks is increasing. The department oversees not only the SberPrime subscription but is gradually expanding into partner marketing for the Sber ecosystem. In 2026, the launch of several federal advertising campaigns, development of new thematic streams, deepening work with ecosystem partners, and strengthening the presence of external partnerships are planned.
Responsibilities
- Managing major full-cycle partnerships: from negotiations and offer development to creative control, launch, analytics collection, and reporting.
- Managing federal advertising campaigns with partners
- Discussing offers, agreeing on mechanics, approving creatives, discussing promotions, launch control, support, and completion
- Launching special projects and collaborations with external brands and ecosystem services across various categories
- Coordinating projects timed to cultural events, holidays, and news events (including offer selections and thematic activities).
- Analyzing the effectiveness of advertising campaigns: tracking key metrics, preparing reports, and suggesting optimizations
- Preparing technical specifications and filling out briefs for promotional activities
- Approving advertising layouts and controlling budget allocation
- Participating in infrastructural projects: product integration within bank channels, visual solution approval, interaction with acquiring, loyalty, partnerships, and product teams
- Monitoring brand presence with partners, preparing comments and recommendations
- Developing the legal framework for activities, maintaining a partner matrix, and interacting with legal, accounting, and finance departments
- Collecting and systematizing statistics for launched projects, preparing post-analytics and reports for management and partners.
Requirements
- Minimum 3 years of experience in marketing or partner programs
- Experience with various channels — from performance and CRM to reach media campaigns
- Ability to manage complex projects in cross-functional teams, build interaction between participants, and defend product interests when agreeing on terms with partners
- Deep understanding of product, business, and marketing metrics, as well as how to use product analytics to evaluate the effectiveness of tools and activities
- Systematic thinking, ability to handle a large volume of tasks and documents without loss of quality, work at a fast pace and in a multitasking mode
- Negotiation skills, ability to logically justify one's point of view, launch promotional campaigns and special projects, prepare technical specifications (TZ), and approve layouts
- Business orientation, initiative, and understanding of the basics of legal support for marketing activities
- Experience with AI tools.
Conditions
- Comfortable modern office near Kutuzovskaya metro station (office-based work format)
- Corporate gym and recreation areas
- Sber's unique training system for professional and career development
- Adaptation program and supervisor support at the start
- Extended voluntary medical insurance and preferential insurance for family members
- Flexible mortgage discount equal to 1/3 of the Central Bank's key rate
- Prime subscription with the ability to share with three close contacts
- Referral bonus for bringing friends to the Sber team
- Corporate pension program
- Maternity cover position (for the duration of the primary employee's absence).
