Title: Head of Marketing (FinTech, IT/SaaS B2B, E-commerce, Digital) Company: Prodamus Location: Moscow Experience: More than 6 years

Prodamus is an accredited product IT company creating digital services for businesses.

For 15 years, we have been developing online sales automation solutions for self-employed individuals, sole proprietors, and legal entities with 16+ payment methods, an online cash register, a website builder with analytics, and CRM, which help companies operate and scale effectively.

Now we are looking for a CMO to lead the marketing of the company's key product.

You will work closely with the commercial, financial departments, and company management, influencing business development at the strategic level.

Responsibilities:

• Develop and implement a marketing strategy for the development of the payment business.
• Manage the marketing budget as an investment portfolio, being responsible for the efficiency of investments and ROMI.
• Plan and launch marketing and partnership campaigns, control the execution of quarterly and monthly goals.
• Lead the marketing team: develop employees, build processes, and enhance expertise within the areas.
• Manage contractors and agencies, being responsible for the quality and deadlines of project implementation.
• Develop a customer acquisition system: SEO, content, partnership programs, influencers, and new growth channels.
• Build end-to-end marketing analytics and regularly analyze CAC, LTV, ROI, ROMI, conversions, and channel effectiveness.
• Develop the Prodamus brand as a reliable partner, manage PR and reputational communications.
• Together with the product team, launch new services and features to the market.

What is important to us:

Must have

• Experience as CMO or Head of Marketing in the IT sphere (ideally in fintech, payment services, B2B SaaS companies).
• Experience in developing and implementing a marketing strategy with proven results.
• Successful experience in developing a Partner Network.
• Strong expertise in analytics and marketing budget management.
• Experience managing a team of 8 or more people.
• Ability to make decisions based on data and business metrics.
• Experience in cross-functional interaction with commercial, financial, and product teams;
• Skills in working with AI tools for marketing and process automation;
• Experience in finding new lead generation sources.

Will be a plus

• Experience in promoting payment products or financial services.
• Personal network and ability to conduct C-Level negotiations.
• Practical experience in building end-to-end analytics. We offer:
• Work in an accredited IT company with a stable product business.
• Official employment according to the Labor Code of the Russian Federation.
• Voluntary medical insurance after the probation period.
• Preferential IT mortgage.
• Fully remote work format.
• Opportunity to influence the strategy of one of the key company directions and see the results of your decisions.