The marketing department of Diasoft, one of the largest Russian developers and suppliers of IT solutions for financial organizations and other sectors of the economy, is hiring a Marketing Business Partner for Partner Network Development.
Diasoft is actively developing its partner sales channel. We need a specialist who will take full responsibility for the marketing support of distributors and resellers. Your task is to turn partners into an effective tool for generating demand and sales, by managing budgets and measuring ROI.
Responsibilities:
- Development and implementation of a marketing plan for the partner channel
- Planning and conducting joint marketing activities with distributors and partners
- Formation and maintenance of a calendar of partner marketing events
- Organization of events, webinars, conferences, and campaigns for promoting the company's solutions through partners
- Development of marketing materials and tools to support partner sales
- Organization of promotion for partner training and certification programs
- Planning and control of the marketing budget for the partner direction
- Management of distributor marketing funds and control of the effectiveness of their use
- Organization of joint lead generation campaigns with partners
- Coordination of work with corporate marketing, sales, and the partner department
- Monitoring the execution of agreed marketing plans and activities by partners
- Analysis of partner marketing effectiveness: leads, pipeline, sales, partner activity, ROI of marketing events
- Preparation of reports and proposals for increasing the effectiveness of marketing support for the partner channel.
Requirements:
- Higher education, experience working in an IT company as a brand manager/product marketer
- A systematic approach: the ability to build partner interaction processes, not just organize one-off events
- Ability to work in a multitasking environment with tight deadlines (quarterly planning)
- Willingness to take responsibility for the financial results of marketing activities (ROI)
- Experience in developing promotion programs, regular monitoring of their execution
- Experience in conducting co-marketing projects with partners
- Understanding of digital marketing mechanisms (SEO, contextual advertising, SMM)
- Experience working with modern platforms for creating landing pages and online presentations (Tilda)
- Proficient user of MS PowerPoint, AI tools
