Title: Gigachat Brand Manager
Company: SBER
Location: Moscow
Experience: 3 to 6 years
Generative AI Marketing Department
Responsibilities
- Planning and launching large-scale federal advertising campaigns and special federal-scale projects to promote GigaChat
- Creating and testing hypotheses with a focus on product metrics (CAC, LTV, Retention, conversion to registration and usage), not just media indicators (reach, CTR)
- Full cycle of work with advertising and creative agencies: from tender, briefing, and Big Idea development to production of TV commercials, OOH campaigns, and digital materials.
- Close collaboration with the product team (Product Manager, analysts, UX researchers). Translating user insights into advertising messages; synchronizing marketing plans with new model feature releases.
- Coordination of processes within the Sber ecosystem, document flow control.
- Marketing budget management, regular reporting on expenses and channel effectiveness to the finance department.
- Interaction with the press service and external platforms for organizing publications, speaker participation in industry conferences, and creating viral content.
