Ready to change the market from within and promote the next generation of health standards?
PharmOcean company (Dr. More brand) – a dynamic Russian manufacturer of innovative biologically active supplements with a 50-year history of research and product development based on rare marine ingredients – invites you to join the team as a Head of Marketing Promotion, ready to participate in the implementation of the Company's ambitious goals.
The Company's products, known for their unique composition and high quality, are represented in pharmacies, on popular marketplaces, and in major federal retailers.
What you will be doing (Your areas of responsibility):
1. Performance Marketing (Yandex.Direct and Analytics):
- Development and implementation of a performance promotion strategy.
- Budget management: planning, allocation, ROMI and CAC control.
- Tasking internal specialists or external contractors for Yandex.Direct, monitoring their work and KPIs.
- In-depth analytics: identifying growth points, optimizing funnels, working with unit economics.
2. Influencing Marketing (Working with Bloggers and Ambassadors):
- Creation and implementation of an influencer marketing strategy (KOL, KOC, micro-bloggers).
- Finding, negotiating, and controlling placements with bloggers on social media (Telegram, VK, Instagram*, YouTube).
- Building long-term relationships with brand ambassadors.
- Evaluating integration effectiveness, monitoring content publication, and reporting on ROI.
3. PR and Reputation:
- Development of a PR strategy to increase brand awareness for "Dr. More".
- Working with media, specialized publications, and lifestyle portals (organizing publications, interviews, special projects).
- Online brand reputation management (SERM), handling reviews.
- Organizing and promoting offline/online events (collaborations, press breakfasts, etc.).
4. Development of Company Online Resources:
- Developing the brand's website and launching new digital projects, including an online store.
- SEO/GEO promotion strategy: brand visibility in search results and neural network responses.
- CRM marketing development: email campaigns, working with repeat sales and loyalty.
- Brand promotion in Yandex Business, handling reviews.
- Finding and launching new digital communication channels with the audience.
5. Strategy and Management:
- Participation in the development of the company's overall marketing plan.
- Monitoring compliance with brand guidelines and tone of voice across all communication channels.
6. Launching New Promotion Formats
- Launching current advertising formats: UGC creators, content factories, AI video.
- Finding contractors, setting goals and KPIs, evaluating results, and deciding on scaling.
7. Analytics and Reporting:
- Developing a return on advertising investment model: assessing the contribution of each channel to sales, the impact of external traffic and platform promotions on final profitability, DDR, and ROMI by brand, product, and channel.
- Maintaining a unified promotion dashboard: metrics, data sources, responsible parties.
- Preparing weekly, monthly, and quarterly reports with recommendations for budget reallocation.
- Automating reporting using AI tools.
Who we are looking for:
- Experience: 5+ years in a Marketing Manager / Marketing Promotion Manager position for FMCG or D2C brands.
- Performance Expertise: Excellent understanding of Yandex.Direct mechanics (you know how to set tasks, adopt strategies, and calculate effectiveness, even if you don't click the buttons yourself).
- Influencing: Successful case studies and an established contact base (or an understanding of how to build this from scratch). You understand the difference between reach and actual sales.
- PR Acumen: Understanding of how to work with media, generate news hooks, and love your brand.
- Analytical Mindset: You are not just a "creative," you can manage budgets, understand LTV, CAC, CPA, and speak the language of numbers with the business.
- Independence: Ability to take responsibility, see tasks through to completion, and propose solutions, not just wait for instructions.
The Company Guarantees:
- Competitive Salary: fixed part + bonus for achieving commercial KPIs (discussed with the successful candidate)
- Flexible schedule and hybrid work format after the probationary period
- Modern office in the center of Moscow (Khamovniki)
- Corporate discount on brand products
- Real budgets and authority: we don't ask to "promote on a shoestring." We are ready to invest in growth.
- Team: Adequate management, no micromanagement, freedom in decision-making, and the drive of a growing business.
How to Apply:
Please attach 2-3 case studies (links to successful advertising campaigns, blogger collaborations, or PR publications) to your resume and briefly describe in your cover letter the budget you worked with and the results you achieved.
Key Skills
Brand Promotion / Marketing Communications / Competitive Analysis / Marketing Strategy Development / Marketing Research / Marketing Analysis / Internet Project Management / Internet Marketing / Contextual Advertising / Planning
Where you will work
Moscow, Komsomolsky Prospekt, 42с3
