Employment
Full-time
The e-commerce department is looking for an experienced internet marketing specialist with an analytical mindset and the ability to generate new ideas for attracting external traffic to marketplaces.
Responsibilities
- Launching advertising campaigns on marketplaces using external traffic tools (Yandex.Direct, MyTarget, VK) and platform reach tools
- Developing technical specifications for creative asset development and writing sales-oriented ad copy, SEO optimization
- Analyzing target audience, forming audience personas, segmentation, targeting
- Managing, optimizing, and scaling advertising campaigns to achieve planned KPIs
- Analyzing advertising campaigns and maintaining reporting
- Testing new hypotheses and sources of additional traffic
Requirements
- Successful experience with contextual, targeted, and media advertising for at least 2 years
- Proficiency in analytics systems, working with parsers for audience collection, and setting up pixels
- Ability to analyze data, select, and calculate performance evaluation criteria
- Initiative and high engagement in the process
- Experience in promoting goods on marketplaces, including using internal advertising tools, and experience with an online store or promoting a major brand will be an advantage
Key Skills
- Yandex.Direct, My Target, VK
- Target audience analysis and development
- Campaign optimization
- Testing new hypotheses
Apply for the vacancy
