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Манеки
Yaroslavl, Russia3 days ago
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Grade
Middle
Experience
from 2 years
Work Format
Hybrid
Employment
Full-time
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at Maneki. Yaroslavl.
ABOUT US: Maneki. The city is Yaroslavl, but we are ready to consider candidates from other cities with weekly visits to Yaroslavl.
TASKS: • Development and implementation of digital marketing strategies: SEO, content marketing, email marketing, targeted advertising. • Website management: prototyping landing pages for various advertising campaigns, optimization to increase conversion. • Brand awareness and positioning development. • Revenue increase: attracting new guests, increasing average check, number of deliveries, repeat visits, and venue utilization. • Trends and creativity: continuous monitoring of restaurant and digital trends, independent idea generation and their prompt implementation. • Digital and advertising: SMM management, targeted advertising, content, analytics, and advertising budgets. • PR and collaborations: working with media, bloggers, influencers, partners, and venue reputation. • Events: organizing events, special projects, and advertising campaigns aimed at increasing demand. • Analytics and results: KPI monitoring, marketing investment effectiveness, guest traffic, and revenue plan execution.
REQUIREMENTS: • At least 2 years of marketing/PR experience in HoReCa. • Experience in budget management and working with contractors. • Practical proficiency in digital tools: SEO, SMM, contextual/targeted advertising, email marketing. • Active use of AI tools (neural networks, ChatGPT, analytical agents) for automation and work efficiency improvement. • Experience with web analytics systems (Yandex.Metrica, Google Analytics), CRM systems. • Ability to build dashboards for visualizing key metrics (ROMI, CAC, LTV, conversion by channels, average check, etc.). • Skill in audience segmentation based on behavioral data: you don't just look at overall numbers, but identify guest clusters and develop personalized offers for each cluster. • Creativity, broad outlook, and understanding of modern trends. • Ability to work at a high pace, make quick decisions, and adapt to market changes. • Autonomy and responsibility: ability to independently go through the entire process from idea to implementation, control execution, and achieve results.
CONDITIONS: • Stable and competitive salary, discussed individually. • Full-time employment, 5/2 work schedule. • Direct interaction with the manager and participation in strategic decisions. • Freedom in generating and implementing ideas, the opportunity to launch projects and influence brand development and business results.
CONTACTS: recruiter contact
