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Glazburg
Russiayesterday
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Grade
Junior
Experience
1-2 years
Work Format
Remote
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at Glazburg. Remote.
ABOUT US: Glazburg is a network of optical salons with premium frames and designer sunglasses, with stores across the Murmansk region and Krasnodar Krai. The website does not support online sales; its purpose is to generate calls for appointments or messages via messengers.
TASKS: • Setting up and analyzing contextual advertising (Yandex.Direct, Google Ads). • Developing advertising creatives. • SEO optimization and improvement of search rankings. • On-page optimization. • Website audit, collection and updating of the semantic core. • Optimizing website structure, headings, meta* tags, and content for search queries. • Developing content strategy, assigning tasks to copywriters, designers, and content managers. • Collaborating with developers to fix technical errors and improve page loading speed. • Tracking website positions in search engines. • Analyzing behavioral factors and conversions to identify growth opportunities.
REQUIREMENTS: • Experience: From 1-2 years in a similar role (preferably in medicine, dentistry). • Ability to independently set up, launch, and manage advertising campaigns (search, RSYA, retargeting, smart banners). • Experience with SEO analytics systems (Yandex.Metrica, Google Analytics). • Responsibility and self-organization. • Knowledge of current internet marketing trends.
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