from 100,000 ₽
About the company
"Special Materials" Company has been operating since 1996 and supplies rolled metal, special materials, semi-finished products, and finished goods for industrial enterprises in Russia and the CIS countries. We handle complex technical requests.
Our clients include AvtoVAZ, Bosch, VW, Liebherr, ROSTECH, and other industrial companies.
We are currently looking for a hands-on SEO specialist who can develop the corporate website not only through classic SEO but also through AI Search / GEO — visibility in AI search, neural answers, and modern search engines.
We need someone who can use AI tools to handle a wide range of tasks: SEO, website structure, content, basic analytics, technical requirements, implementation, and careful page edits.
Complex development, backend, integrations, and deep template modifications are not the primary responsibility. Support from specialized professionals will be provided for such tasks. However, the specialist should be able to perform basic edits to pages, structure, and content independently.
Main task
Build a manageable website search promotion system:
- eliminate current SEO issues;
- establish the correct website and catalog structure;
- create strong SEO/GEO pages;
- promote key product lines in agreement with the line manager;
- increase the company's visibility in Yandex, Google, and AI search;
- in the future, attract targeted leads from technical and commercial specialists of industrial enterprises.
Key responsibilities
- Conduct technical and commercial SEO audits of the website.
- Develop and implement SEO and AI Search / GEO strategies.
- Promote key product lines.
- Develop and maintain the website and catalog structure.
- Form, cluster, and update the semantic core for B2B requests.
- Build internal linking between materials, supply forms, products, applications, and industries.
- Technical optimization of the website: indexing, sitemap, robots.txt, canonical, 404/301/302 redirects, duplicates, titles, descriptions, H1-H3, loading speed.
- Create and optimize product cards, landing pages, articles, and knowledge base.
- Prepare the structure for SEO/GEO pages: tables, FAQs, brief answers, applications, analogs, supply forms, CTAs, etc.
- Independently make basic edits on the website: texts, headings, meta tags, tables, FAQs, internal links, images, CTA blocks.
- Use AI tools for analyzing search results, clustering, page structure, drafting content, checking errors, and preparing technical specifications.
- Set tasks and implement technical improvements, and control their implementation if outsourced.
- Analyze indexing, positions, traffic, leads, and the quality of incoming inquiries.
- Prepare short regular reports: what has been done, what has been implemented, what is growing, what is hindering progress.
Candidate requirements
- At least 2 years of experience in independent website SEO promotion with proven results.
- Experience in B2B, industrial, technical, or other complex subject matters.
- Experience solely in simple e-commerce, entertainment projects, or info sites without complex structure is not suitable.
- Proficient in the following tools:
- Yandex.Webmaster;
- Google Search Console;
- Yandex.Metrica;
- Google Analytics / GA4;
- Key Collector or similar;
- Ahrefs, Serpstat, Screaming Frog, Netpeak Spider, or similar.
- Understanding of technical SEO: indexing, duplicates, canonical, sitemap, robots.txt, redirects, URL structure.
- Ability to work with CMS and independently make basic edits on pages.
- Basic understanding of HTML/CSS; fundamentals of JS are a plus, but not a mandatory requirement.
- Ability to collect semantics and transform them into a website structure, not just a list of keywords.
- Practical use of AI tools in work tasks.
- Independence, systematic approach, attention to detail.
Will be a plus
- Experience promoting websites in metallurgy, mechanical engineering, industrial equipment, chemistry, or related B2B niches.
- Experience working with MODX or similar CMS.
- Understanding of AI Search / GEO / AEO.
- Skills in carefully editing HTML/CSS using AI tools.
- Experience creating catalog structures, product cards, and landing pages for complex B2B products.
What we offer
- Remote work format.
- Salary + KPI bonus.
- Payments twice a month.
- Access to the website, analytics, CMS, and necessary work tools.
- Product expertise support from the company.
- Opportunity to work on a complex industrial B2B project where SEO results influence real commercial inquiries.
In the future, we are ready to discuss high-paying additional motivation for quality incoming leads and sales from organic traffic.
How results are evaluated
Initially, KPIs are not solely based on leads, as SEO and AI Search do not provide instant results.
In the first few months, we evaluate:
- elimination of technical SEO issues;
- improvement of website and catalog structure;
- preparation and publication of priority SEO/GEO pages;
- indexing of key pages;
- growth in impressions, clicks, and positions for target queries;
- appearance of targeted leads from organic traffic.
What to include in your application
In your cover letter, please specify:
A link to a B2B, industrial, or technically complex SEO project.
Briefly describe the case: what was the task, where did you start, what did you do, what result did you achieve in numbers, and how did you achieve it.
Which SEO tools do you use daily.
How you use AI in SEO tasks.
What you would do in the first 30 days of working with our website.
