Title: Contextual Advertising Specialist
Company: Flowwow
Location: Moscow
Experience: From 3 to 6 years
We are currently looking for a specialist to join our contextual advertising team to help the team with launching and developing campaigns in Yandex.Direct. If you look at tasks through business metrics and are ready to dive into data – we are waiting for your response!
What needs to be done:
- set up and launch campaigns: full cycle of creating advertising campaigns in Yandex.Direct (search, RSYA, Campaign Master, product galleries, etc.), semantic collection, copywriting, creative preparation;
- optimize campaigns: constantly monitor and improve current campaigns in Yandex.Direct (budget management, cleaning from irrelevant queries and sites, A/B tests) to meet marketing plans;
- maintain categorization/structure map: update the structure and categorization map of campaigns for deeper analytics and effective budget allocation;
- support related departments: promptly launch contextual advertising for the needs and special projects of other company departments when necessary.
We expect from you:
- independent management and optimization of large campaigns: launch, scaling, and optimization of campaigns in Yandex.Direct (it will be a plus if you know how to launch campaigns in other systems);
- experience with complex semantics, conducting ad A/B tests, and budget management without losses;
- deep web analytics and data work: confident command of Yandex.Metrica and Google Analytics. It is important not just to look at clicks, but to set up composite goals, work with webvisor and cohort analysis, identify the causes of traffic and/or conversion drops;
- experience with automation systems: ability to manage bids using auto-strategies, as well as skills in working with data feeds for product campaigns, understanding of auction mechanics;
- confident knowledge of all business metrics and their calculation: DRR, ROI, GMV, CTR, AOV, CPO/CPA/CPL, SOI/SOV;
- focus on business metrics: ability to optimize advertising not by cost per click (CPC), but by final business indicators: cost per lead (CPO), customer acquisition cost (CAC), advertising cost share (DRR);
- proficiency in work automation tools: Excel, Wordstat, Google Sheets. Advanced knowledge of Excel/Google Sheets (VLOOKUP, pivot tables, calculated fields) for quick processing of large data arrays, as well as experience with Direct Commander and Wordstat for automating semantic collection;
- experience with AI;
- experience in e-commerce with budgets of 300,000 rubles/month.
Our values
Care and Love
Our product is based on people's desire to please each other and be together. As long as love is alive, Flowwow will have users.
Development and Growth
Flowwow is developing rapidly and gladly supports employee initiatives.
Culture of Mutual Support
We have people who are involved in the process and care about what they do.
Openness to Change
Everyone can show initiative, offer suggestions, and quickly see their contribution to the overall success.
Charity
One of Flowwow's goals is to help people. We are united by social responsibility and a willingness to participate in special charitable events.
