Good afternoon!
We, "VICTORY group", are one of the leading advertising agencies in Russia. Our clients include the largest auto holdings, developers, medical centers, and other companies from various industries.
More than 15,000 companies trust us every month!
We operate in two areas:
- Reputation Management
We have been working in online reputation marketing for over five years.
We understand better than anyone in Russia how to handle negative feedback.
We help build a positive company image with a guarantee.
- Lead Generation
We can find interested clients in any field.
We use innovative solutions in internet marketing, achieving the best results on the market.
Responsibilities:
- Setting up all types of performance campaigns in Yandex.Direct: EPC, Telegram, Campaign Manager;
- Collecting and clustering semantic cores, considering the specifics of car dealerships (brand, model, trim level, services, etc.). Constant work with negative keywords to "clean" traffic and reduce non-target expenses;
- Launching and optimizing LAL (Look-alike) audiences for finding new clients and retargeting— to bring back interested users;
- Setting up and applying Direct strategies aimed at reducing the cost of a real visit to the car dealership and the cost of sale, respectively;
- Analyzing traffic from Direct through pivot tables and custom reports;
- Working with CRM data to analyze traffic not only up to the application but also up to the final sale. Your task is to identify "bottlenecks" in the funnel and growth points based on data.
Requirements:
- Experience of 2-3 years working with Yandex.Direct, of which at least 1 year is direct experience in promoting car dealerships/dealer centers (priority);
- Confirmed case studies with specific figures on reducing CPL/CPC, increasing conversions, or optimizing CPA in the automotive niche;
- Ability to work with dealer CRM to set up end-to-end analytics and evaluate offline conversions;
- Ability to reconfigure advertising campaigns for offline goals using CRM data;
- Proactiveness and hypothesis-driven thinking: You identify problems yourself, generate ideas, and propose solutions supported by data.
Conditions:
- Remote work format, other work formats (office/hybrid/relocation) are discussed individually with successful candidates;
- Office address: Ekaterinburg, Vostochnaya 7G (Shopping Center "Vostochny");
- Salary level is discussed individually with successful candidates;
- Prospects for professional and career growth.
