Remote Vacancy.
The UREMONT group of companies is looking for a Head of Performance Marketing who can not just "drive traffic" but build a systematic performance department: calculate economics, manage the funnel, scale channels, and launch advertising campaigns hands-on.
Experience in the following niches is required:
- iGaming
- Online Lottery
- Betting / Gambling
- Casino
Responsibilities:
- Develop and implement a performance marketing strategy
- Independently launch and optimize advertising campaigns (manage a team or contractors)
- Work with Facebook Ads, Google Ads, Yandex.Direct, Telegram Ads, and other channels
- Analyze CAC, CPA, ROI, ROMI, LTV, Retention, ARPU, and all product economics
- Scale working strategies and search for new growth channels
- Work with analytics, hypotheses, A/B tests, and funnel optimization
- Manage advertising budgets and be responsible for results
- Work with creatives, offers, and landing pages together with the team
- Monitor traffic quality and ROI
- Understand the specifics of gray/complex niches and advertising platform limitations
What's important:
- Hands-on experience in gambling / betting / lottery / casino
- Ability to launch everything hands-on, not just “manage”
- Strong analytical skills and understanding of performance marketing
- Experience working with large advertising budgets
- Deep understanding of Meta Ads / Google / Yandex / Telegram Ads
- Ability to quickly test hypotheses and find working strategies
- Understanding of affiliate / CPA / FTD
Will be a plus:
- Experience working with the international market
- Experience with anti-ban / cloaking / farming
- Understanding of CRM marketing and retention mechanics
- Experience with BI/analytics
What we offer:
- A strong product and large traffic volumes
- The opportunity to influence strategy and scaling
- Freedom in decision-making
- Competitive fixed salary + KPI / bonuses
- A team that quickly implements ideas and tests
