Traffic Light CPA** is a stable company operating since 2014. We own projects in the arbitration, digital marketing, and fintech spheres with a total staff of ~700 people and offices in 6 countries.
We are inviting a Marketing Director/CMO with experience in building traffic acquisition processes for a brand from affiliate, Influence, SEO, and retargeting to join our inhouse iGaming brand (LatAm).
We invite you, on the one hand, to a well-organized team of professionals, and on the other hand, to a new and quite flexible project where you can build a team and achieve a great result.
1. Traffic Channel Development
You will be responsible for building and optimizing a multi-channel strategy:
- Affiliate Traffic — attracting webmasters from FB, Google, TikTok, etc.
- SEO — you are not required to be a technical specialist, but you need to understand the processes, be able to select relevant contractors, and evaluate their effectiveness at the start.
- Influence Marketing — finding bloggers, evaluating their effectiveness, negotiating, and launching long-term integrations.
- Retargeting — segmentation, pixels, lookalike audiences, working with DSP platforms.
2. Team and Budget Management
- Formation and development of a marketing team from scratch
- Distribution and control of marketing budgets
- Control of traffic quality at all stages of the funnel
3. Analytics and Unit Economics
- Calculation of payback metrics for each channel.
- Deep understanding of ROMI, ability to identify reasons for performance decline and propose solutions.
- Making decisions solely based on data, not intuition.
What we value in a candidate:
We are looking for a person who has already established themselves as a leader and is ready to take responsibility for results.
Your Professional Competencies:
- Experience in managing traffic acquisition for a direct brand for 3+ years.
- Deep understanding of affiliate traffic, SEO, influence, and retargeting mechanics.
- Ability to work with numbers: you know how unit economics are calculated and what affects ROMI.
- Experience in budget management.
- Team building skills: from finding specialists to setting KPIs and monitoring.
Your Personal Qualities:
- Systematic approach — you can build processes, not just fight fires.
- Data and fact-oriented — you make decisions based on data.
- Initiative — you don't wait for tasks, you see what needs to be improved yourself.
- Mental flexibility — you can form hypotheses and test them quickly, discarding ineffective ones.
Conditions:
- remote work format, or hybrid
- work schedule: 5/2
- opportunity to attend industry conferences in Russia and abroad
