The online school Tetricа is looking for a Marketing Director who will be responsible for the implementation of the entire company's marketing strategy.
Responsibilities:
- Development and implementation of marketing strategy, including product and brand positioning, management of USPs and offers
- Building and optimizing CJM
- Team coordination: setting KPIs, decomposing strategy into projects, managing task backlog
- Customer acquisition: meeting KPIs, monitoring funnel metrics, optimizing traffic and reducing CAC, searching for new acquisition channels
- Product marketing: launching and developing funnels, promoting new products, managing CRM channels, working with customer activation and reactivation
- Content marketing: developing creative concepts, controlling promotional materials, developing content assets (blogs, SMM), managing brand strategy
- Marketing budget management (advertising, payroll, services)
- Interaction with the sales department and adjacent units to achieve business KPIs
Candidate Expectations:
- Over 7 years of experience in digital service promotion
- Deep knowledge of performance channels (CPA networks, targeted advertising, aggregators, SEO)
- Experience in successfully promoting a multi-product line
- Experience managing the P&L of a marketing department
- Experience working with advertising budgets of 40 million rubles per month or more
- Experience managing a team of over 20 people
- Broad outlook, including content marketing, social media community development, and branding tasks
- Higher education
What is offered:
- Employment in accordance with the Labor Code of the Russian Federation in an accredited IT company
- Office or hybrid work format with flexible start times from 9:00-10:00
- Voluntary medical insurance with dental coverage after 3 months of employment
- 50% discount on employee and their children's education on the Tetricа platform
- Corporate discounts from partners
