We are looking for a strong specialist for the product marketing team who will be responsible for attracting target traffic and lead generation for educational programs, events, and special projects.
Responsibilities
- Setting up and managing advertising campaigns — launching, optimizing, and scaling ads in digital channels to attract the target audience
- Lead generation for educational programs, events, and special projects: ensuring a stable flow of quality applications to meet recruitment plans
- Management of digital performance channels — contextual and targeted advertising, working on CPL/CPA, CAC, ROMI, and other key performance metrics
- Searching for new promotion channels — testing hypotheses, piloting new platforms and formats, scaling what works
- Traffic control and budget management — daily monitoring of indicators, reallocation of budget between channels in favor of the most effective ones
- Outdoor advertising (OOH) — planning, launching, and evaluating the effectiveness of offline placements in conjunction with digital
- Analytics and reporting — regular evaluation of campaign results, preparation of conclusions and recommendations for optimization.
Requirements
- at least 3 years of experience in performance marketing / lead generation / acquisition or an advertising agency (educational sphere, EdTech, automotive, events, or complex products — as an advantage)
- practical experience in setting up and managing advertising campaigns in the main digital channels (contextual, targeted, seeding)
- confident command of performance metrics: CPL, CPA, CAC, ROMI, funnel conversion rates
- experience with seeding in Telegram/MAX and understanding the specifics of this channel
- ability to work with analytical tools and end-to-end analytics systems (Yandex.Metrica, CRM, dashboards)
- experience in managing an advertising budget and its operational reallocation based on data
- analytical thinking, focus on results and metrics, independence in decision-making
- experience with AI tools.
Conditions
- hybrid work format (office in a cozy campus in the village of Anosino)
- corporate shuttle to the campus from metro station "Ulica 1905 Goda"
- preferential mortgage lending terms
- Prime subscription with the possibility of shared use for three close ones
- Voluntary Medical Insurance (DMS) from day one and insurance discounts for close ones
- corporate pension program
- children's recreation and gifts at the Company's expense
- training at the Company's expense: online courses, unlimited access to the library and training at the Corporate University, trainings, meetups, and the opportunity to obtain a new qualification.
