Brand Director at medical product manufacturer PharmOcean Lab

The medical product manufacturer PharmOcean Lab is looking for a Brand Director to participate in the implementation of the company's ambitious goals.

• Development of portfolio development strategy, preparation and defense of the annual marketing strategy, adjustments for semi-annual and quarterly periods
• Definition of the sales plan, formation of P&L and its control throughout the year
• Market situation analysis. Monitoring of consumer preferences, marketing and analytical research
• Updating the current portfolio and products, and developing new products to expand the portfolio in collaboration with the NPD team. Management of the assortment matrix
• Preparation of presentations, advertising and informational materials for all consumer categories (patients, doctors, pharmacists) and different sales channels – retail, e-commerce, medical institutions, B2B
• Engaging Key Opinion Leaders (KOLs) to form product content. Preparation and delivery of regular product presentations for company employees and clients. Training of internal and client sales teams independently or with KOLs
• Management of the marketing budget and all activities: PR, ATL, SMM and community management, digital, etc.
• Preparation of content in article format for the website, Zen, and other activities independently or with partners
• Leading the process of creating packaging design, advertising and POS materials
• Communication with clients' marketing departments, development of promotions and trade marketing activities for clients. Pharmacy chains, online pharmacies, online stores
• Maintaining an event calendar, ensuring brand participation in professional events, congresses, summits, exhibitions in collaboration with the event manager
• Close collaboration with the digital promotion team, NPD manager, sales departments (marketplaces and pharmacy chains), and other company departments

• Relevant work experience in the pharmaceutical and FMCG markets (knowledge of pharmacy retail is an advantage). Categories – OTC drugs, dietary supplements, functional products, medical devices, cosmetics
• Portfolio of leading cases, and confirmed significant personal contribution to the development of these cases
• Experience in analyzing and structuring information
• Willingness to understand unique products and structure information about them
• Ability and willingness to work hands-on
• Desire to develop the company, ability to make decisions and take responsibility for them
• Positive outlook on life, creativity, results-orientation, excellent organizer, leadership ambitions
• Results orientation, stress resistance, attentiveness, responsibility, focus, accuracy
• Ability to work in a multitasking environment
• Knowledge of Russian Federation legislation, particularly advertising of dietary supplements

• Competitive salary (discussed individually with the successful candidate)
• Workspace in a cozy office in the Khamovniki district (Sportivnaya metro station) and delicious coffee
• Professional and friendly environment
• Corporate events and opportunities for professional development