Responsibilities:

• Development of ecosystem brand positioning, creation of a brand book within the approved strategy.
• Development of brand marketing strategy (market analysis, competitor analysis, target audience analysis).
• Formation of an annual integrated marketing plan for the brand ecosystem.
• Preparation of the budget and determination of resources for implementation.
• Identification of optimal marketing channels for communication with the brand's target audience.
• Search and attraction of industry and media partners.
• Achievement of key performance indicators for marketing campaigns.
• Coordination of website maintenance activities.
• Development of concepts and informational content for printed materials and advertising/information carriers.
• Analysis of marketing campaigns following exhibition work, with report preparation for the supervisor.
• Analysis and use of new technologies and methods of brand communications related to the B2B audience.
• Direct work at the exhibition during its duration.

Our expectations:

• Work experience as a marketing or advertising manager for at least 2 years.
• Higher education.
• Experience in developing marketing strategy.
• Experience in planning, developing, and managing marketing campaigns.
• Knowledge of modern marketing communication trends and channel management.
• Skills in budget preparation and management.
• English language proficiency from B2 level.
• Result-oriented, developed teamwork skills, excellent organizational abilities.

What we offer:

• Stable employment in a company with a 30-year history.
• Work in a team of professionals who are always supportive.
• Use of advanced international and Russian practices.
• Hybrid work format, flexible start of the day.
• Continuous training, a well-established adaptation and mentorship system.
• Active corporate life.
• Competitive salary level.
• Voluntary medical insurance with dental and psychological support, life insurance, and travel insurance abroad.
• 100% paid sick leave (up to 14 days).
• Corporate English and Chinese language courses.