Company: MegaFon
Moscow
Full-time
Responsibilities
- Participation in the formation of the B2B product communication strategy in the Cloud and Cybersecurity directions
- Development of a digital promotion strategy (performance + media) with a focus on lead generation and revenue
- Management of acquisition channels: contextual advertising, targeted advertising, media placements, etc.
- Ensuring KPI achievement for channels (CPL, CPA, CPO, lead volume and quality)
- Funnel optimization (acquisition → lead → qualification → sale)
- Launching and scaling hypotheses for efficiency growth
- Coordination of internal teams (traffic acquisition, product, website, analytics, sales)
- Interaction with contractors and agencies
- Synchronization of goals and tasks between teams
- Implementation of media and performance campaigns (brandformance approach)
- Optimization of existing tools and introduction of new channels
- Ensuring growth of traffic, leads, and online revenue
- Monitoring compliance of communications with the brand book and brand strategy
- Formation and management of the advertising budget
- Monitoring budget efficiency and reallocating budget to the most effective channels
- Formation of regular reporting on channels and campaigns
- Conducting post-analysis of advertising activities
- Analysis of the market, competitors, and target audience behavior
Requirements
- Experience in B2B / in Cloud and Cybersecurity
- Higher education (marketing, advertising, economics — as an advantage)
- At least 5 years of experience in digital marketing
- Experience in developing and implementing performance and media strategies in large companies
- Experience in managing online acquisition channels and budgets
- Understanding of sales funnel and customer journey construction principles
- Experience with analytics systems (Yandex.Metrica, GA, SuperSet, etc.)
- Project management and cross-functional interaction skills
- Willingness to work in the office 5/2 from 9 to 18-00 (no remote or hybrid format)
