What you will do

• Participate in the formation of the communication strategy for B2B products in the Cloud and Cybersecurity directions
• Develop a digital promotion strategy (performance + media) with a focus on lead generation and revenue
• Manage acquisition channels: contextual advertising, targeted advertising, media placements, and more
• Ensure KPI achievement by channel (CPL, CPA, CPO, lead volume and quality)
• Optimize the funnel (acquisition → lead → qualification → sale)
• Launch and scale hypotheses for performance growth
• Coordinate the work of internal teams (traffic acquisition, product, website, analytics, sales)
• Interact with contractors and agencies
• Synchronize goals and tasks between teams
• Implement media and performance campaigns (brandformance approach)
• Optimize existing tools and introduce new channels
• Ensure growth in traffic, leads, and online revenue
• Monitor compliance of communications with the brand book and brand strategy
• Formulate and manage the advertising budget
• Control budget efficiency and reallocate budget to the most effective channels
• Generate regular reports on channels and campaigns
• Conduct post-analysis of advertising activities
• Analyze the market, competitors, and target audience behavior

What you need for this

• Experience in B2B / in the Cloud and Cybersecurity field
• Higher education (marketing, advertising, economics – as an advantage)
• Over 5 years of experience in digital marketing
• Experience in developing and implementing performance and media strategies in large companies
• Experience managing online acquisition channels and budgets
• Understanding of sales funnel and customer journey principles
• Experience with analytics systems (Yandex.Metrica, GA, SuperSet, etc.)
• Project management and cross-functional interaction skills
• Willingness to work in the office 5/2 from 9 AM to 6 PM (no remote or hybrid format)