Tsifra Development is a marketing agency for developers, builders, and construction companies. We don't "make it look good," but are responsible for leads, their cost, and closing deals: performance advertising, end-to-end analytics, and AI automation tailored to the specifics of real estate – long sales cycles, high lead costs, and residential complexes as products.
What you will be doing:
- Manage 3–5 developer clients end-to-end and be responsible for their target lead plan, CPL, and ROAS — this is your area of responsibility, not a hand-off point;
- Coordinate a team of performers (director, contextual marketer, designer, developer) and external contractors (CRM integrator on Bitrix24, floor plans, feeds);
- Analyze funnel drops from click to deal, identify bottlenecks (down to the client's sales department), and propose hypotheses, not just state facts;
- Prepare media plans and reports, defend the numbers before the developer's marketing and commercial directors;
- Meet deadlines, budgets, and client expectations; escalate risks in advance;
- Work with end-to-end analytics (Roistat, Yandex.Metrica) and CRM (Bitrix24).
What we expect:
- Experience in managing performance marketing projects or in a digital agency for at least 2 years — specifically client management with KPI responsibility, not just task execution;
- Understanding of lead unit economics: fluent in CPL, CPA, CR, ROAS/ROMI, and end-to-end analytics;
- Familiarity with ad buying tools (Yandex.Direct, VK Ads) at the level of task setting and report reading — manual setup is not required;
- Experience working with CRM (Bitrix24 preferred) and task managers;
- Ability to communicate with clients in the language of numbers and defend results.
Will be a plus:
- Experience specifically with developers / real estate / other long-cycle high-ticket segments;
- Understanding of AI marketing automation tools;
- Experience with Roistat, classifieds (Avito, CIAN, DomClick), feeds, and floor plans;
- Basic work with dashboards / SQL.
Conditions:
- Remote format, a project team without bureaucracy;
- Direct communication with the owner, influence on product and processes;
- Income from 100,000 ₽ net.
