Responsibilities:**

• Development of personalized communications for "Pyaterochka", beneficial for guests, the chain, and partners;
• Selection of mechanics that optimally influence financial and qualitative metrics;
• Development of creative materials in collaboration with copywriters and designers;
• Analysis of activation effectiveness and formulation of recommendations for campaign improvement;
• Conducting ad-hoc research based on the database and own hypotheses;
• Formulation of hypotheses for A/B tests;
• Piloting and scaling ML launches;
• Building effective communication chains;
• Influencing technological improvements, processes, and results.

Requirements:

• Understanding of how promotions work in retail;
• Experience in organizing marketing projects;
• Experience in commerce within large retailers or FMCG companies;
• Understanding of personalized campaigns and A/B testing methodology;
• Developed communication skills;
• Proactiveness, readiness to work at a high pace.

Conditions:

• Comfortable office, metro station Dobryninskaya;
• Autonomy in work and decision-making;
• Career and professional development;
• Work schedule 5/2, hybrid (2 days office/3 days home);
• Vibrant corporate life with holidays, gifts, and numerous events;
• Extended voluntary medical insurance policy with dental care;
• Life and health insurance;
• Corporate discounts for X5 Group employees;
• PrimeZone privilege program (discounts on goods, services, and special offers from partner companies);
• Corporate mobile communication.