Marketing Analyst

at Liqui Moly Russland. Moscow.

ABOUT US: Liqui Moly Russland LLC is one of the largest companies in the market for the sale of engine oils, car cosmetics, and car chemicals. A company with a rich and long history, with its head office in Moscow and a network of branches across Russia.

TASKS: • Analysis of target audience needs. • Collection, structuring, and analysis of data (external and internal). • Identification of discrepancies between product parameters, customer requirements, and product preferences, and timely informing relevant services for product correction and imparting new consumer properties. • Monitoring of product position in the market (sales performance, demand) and analysis of consumer attitudes and interest towards the product. • Conducting regular company research. • Monitoring competitor activity. Analysis and informing relevant services. • Marketing analysis of assortment (by segment, by product group). • Development and maintenance of a database on market conditions. • Monitoring market trends (by product, price, production methods, positioning, etc.). • Working with managers and clients (training, consultations, presentations) at the head office and branches of the company. • Monitoring publications about the company. Responding to critical remarks addressed to the company. • Organization and execution of various marketing events (advertising campaigns, presentations, specialized seminars, conferences). • Maintaining and expanding business relationships that promote the company's services and expand the client base. • Preparation of reports for management. • Business trips up to 20% per month.

REQUIREMENTS: • From 3 years of experience in the field (preferably in the auto business in trading companies). • Experience in creating and conducting surveys, questionnaires, competitor monitoring, etc. • Experience in analytical research necessary for launching and implementing new products, as well as improving existing ones. • Experience in organizing marketing events. • Knowledge of pricing methods and sales volume planning. • Skills in conducting ABC analysis. • Confident use of ChatGPT/Claude/YandexGPT for data analysis, hypothesis generation, report preparation. • Skills in working with neural networks for processing texts and tables (e.g., automatic product categorization, review summarization). • Ability to form prompts for solving business problems. • Proficiency in public speaking techniques and methods. • Ability to conduct interesting and effective presentations. • Experience in independently preparing presentations and conducting training for company employees and clients. • Proficient knowledge of MSOffice, 1C.