Title: Marketing Analyst
Company: beeline
Location: Moscow
Experience: 3 to 6 years
We are currently looking for a Marketing Analyst in the Department of Strategy, Marketing Research and Analytics
Your responsibilities will include:
- Building a system of the cleanest data and automated data processing:
- Developing and supporting ETL/ELT pipelines for automatic collection and processing of data from internal and external sources (advertising cabinets, APIs, CRM systems, file storage).
- Automating routine marketing tasks using Python (scripts, integrations, data array processing) and AI.
- Developing DAGs in Airflow for orchestrating workflows and monitoring task execution.
- Participating in the development of the marketing department's data architecture: optimizing database structure, configuring data marts for reporting.
- Developing AI assistant systems for marketing.
- Obtaining valuable insights from analytical models:
- Building Marketing Mix Models (MMM) and attribution models, and validating agency modeling results.
- Developing multitouch attribution (MTA) models, preparing analytics and practical recommendations based on MTA models.
- Segmenting the audience to improve the accuracy of marketing communications.
- Participating in marketing research (quantitative and qualitative): interacting with research agencies and conducting independent research using panels (developing questionnaires according to briefs, analyzing results, and preparing reports in ppt).
- Finding insights and formulating practical recommendations for optimizing marketing budget and improving the effectiveness of promotion channels.
- Preparing regular reports and dashboards for the marketing department and management.
What is important to us:
- Practical experience using Python for data analysis: confident knowledge of pandas, numpy, statsmodels, scikit-learn, plotly, matplotlib libraries.
- Excellent knowledge of SQL (at the level of writing complex queries with JOIN, subqueries, window functions) for independent data extraction and preparation from databases.
- Experience with Airflow.
- Experience with AI agents, OpenCode, n8n and experience in implementing AI practices in work.
- Understanding of key concepts and metrics of media planning.
- Experience with industry tools and databases: Mediascope, AdRiver, Weborama, Yandex.Metrica, AppMetrica, AppsFlyer.
- Ability to independently determine suitable statistical methods and analysis types for specific business tasks.
- Ability to explain complex things in simple terms.
- Knowledge of statistics and experience in conducting A/B tests.
- Advanced user of Excel (including PowerQuery and PowerPivot) and PowerPoint.
What we offer:
- A team of professionals where you can lead projects, learn from the best, and grow.
- Training, participation in interesting projects, and expansion of professional expertise: we participate in conferences, meetups, publish on Habr, etc.
- Extended insurance and health care: VMI policy with the best clinics, comprehensive insurance (life insurance, critical illness insurance, as well as insurance for travelers abroad), payment for sick leave.
- Mobile communication reimbursement
- Financial assistance in difficult life situations.
- Gifts for employees' children (for holidays).
- Corporate discounts on goods and services from company partners (electronics, training, fitness, hotels, etc.).
- Benefit cafeteria (available after the probationary period) — you choose yourself where to spend bonus points: sports, travel, shopping, additional training, transport, and much more.
