Company:** Sportmaster
Location: Moscow
Experience: 1 to 3 years
Responsibilities:
- Conducting an assessment of advertising campaign metrics: cost, traffic acquired, order volume.
- Analyzing factors influencing campaign results to evaluate opportunities for future improvement.
- Collecting statistics on advertising campaign performance and building effectiveness forecasts for new campaign launches.
- Forming a plan vs. actual assessment for advertising campaigns conducted during the season.
- Preparing reports in Excel and PowerPoint format detailing key advertising campaign metrics and conclusions on their effectiveness, as well as proposing measures for further optimization.
- Tracking sales funnel metrics (traffic, conversions, orders, sales) and segmenting the assortment by various degrees of required traffic and/or conversion increase.
- Analyzing sales seasonality and proposing strategies for category/brand promotion throughout the season.
What's important to us:
- Knowledge of marketplace personal account functionality (Wildberries, Ozon, Lamoda, Yandex;
- High degree of analytical thinking;
- Skills in working with BI and Tableau analytical tools;
- Skills in working with standard software - MS Word, MS Power Point, MS Outlook - proficient user, MS Excel - expert level;
- Education: Mathematics, Economics, Marketing
- Proficiency in software: Excel - advanced level (pivot tables, Power Pivot/Query, formulas, macros)
What we offer:
- Work format: hybrid (office visits 1-2 times a week)
- Flexible start to the day: start at 8:00, 9:00, or 10:00 AM - choose what suits you best.
- Cafeteria of benefits: choose the benefits that are right for you from a wide range of options (Voluntary Medical Insurance with dentistry, sports, mobile communication, training, experiences (countryside retreats), health cards, accident insurance).
- Comprehensive training system: internal and external development programs.
- Educational partnerships: exclusive discounts on training at Skyeng, Lerna (Skillbox, Geekbrains), Yandex Practicum, Language Link, Novakid.
- Discount on meals in the company canteen.
- Corporate discount on company products.
- Company sports life: corporate sports clubs and training sessions; paid slots for races and sports events, annual spartakiad • BestBenefits: personalized program of discounts and privileges.
- Extended loyalty program: Premium fitness centers: World Class, X-fit, Fitmost; Medical services: special conditions at KDL and Gemotest; Banking products: favorable offers from partner banks: Communication and leisure: special tariffs from Megafon and Beeline, bookings at Otello hotels.
- New Year's gifts for employees and their children.
- Parking (via booking)
