Media Advertising Effectiveness Analyst

What you will be doing:

• Collecting and processing data on advertising campaigns launched in media format (banners, etc.).
• Compiling regular reports assessing the impact on sales dynamics and profitability.
• Analyzing the results of advertising campaigns, forming conclusions and recommendations for future launches.
• Evaluating the effectiveness of creatives and providing feedback to the design team.
• Analyzing campaign metrics: CTR, CPA, CPC.
• Assessing the impact of campaigns on GMV: modeling sales without and with campaign influence.
• Modeling the promotion plan for future periods.
• Classifying advertising campaigns by communication types and identifying the most effective campaigns, as well as determining the success factors for each campaign.

What is important to us:

• Knowledge of the functionality of marketplace personal accounts (Wildberries, Ozon, Lamoda, Yandex).
• Understanding the principles of media advertising in the digital space.
• High degree of analytical thinking;
• Planning and results analysis skills;
• Skills in working with BI and Tableau analytical tools;
• Skills in working with standard software - MS Word, MS Power Point, MS Outlook - confident user, MS Excel - advanced level (pivot tables, Power Pivot/Query, formulas, macros).

What we offer:

• Work format: hybrid (office visits 1-2 times a week).
• Flexible start of the day: start at 8:00, 9:00, or 10:00 AM - choose what suits you best.
• Benefit cafeteria: choose the benefits that are right for you from a wide range of options (Voluntary Medical Insurance with dental care, sports, mobile communication, training, experiences (out-of-town relaxation), health cards, accident insurance).
• Comprehensive training system: internal and external development programs.
• Educational partnerships: exclusive discounts on training at Skyeng, Lerna (Skillbox, Geekbrains), Yandex Praktikum, Language Link, Novakid.
• Discount on meals in the company canteen.
• Corporate discount on company products.
• Corporate sports life: corporate sports clubs and training sessions; paid slots for races and sports events, annual spartakiad • BestBenefits: personalized program of discounts and privileges.
• Extended loyalty program: Premium fitness centers: World Class, X-fit, Fitmost; Medical services: special conditions at KDL and Gemotest; Banking products: favorable offers from partner banks: Communication and leisure: special tariffs from Megafon and Beeline, booking at Otello hotels.
• New Year's gifts for employees and their children.
• Parking (via booking).