Ozon Bank** is a division of Ozon where everything related to finance and IT is closely intertwined. We create new market products and services for individuals and legal entities. The main focus for us is user convenience. We are proud of the atmosphere in our teams: every employee can influence processes and paths to results.
We are now looking for a strong product analyst with a focus on marketing for the B2B segment, who will help develop our financial products for sellers on Ozon. We provide a full range of financial and banking services, from Lending to Business Accounts.
Your responsibilities will include:
- Analyzing the effectiveness of CPA and Media channels: building end-to-end analytics from click/impression to unit economics (CAC, ROMI, ROI), identifying inefficient sources, and forming recommendations for optimization.
- Supporting e2e funnels for several B2B products: developing and automating dashboards for tracking conversion.
- Implementing and calibrating post-view analytics.
- Building robust ETL processes from multiple sources.
- Developing and maintaining dashboards in SuperSet.
- Forming requirements for tracking: setting up UTM tags, pixels.
- Conducting A/B tests: evaluating hypotheses on creatives, landing pages, offers for different partners and media formats, providing statistically significant conclusions.
We expect:
- At least 2 years of experience as a marketing/product analyst (preferably in fintech, e-com, marketplaces, or digital B2B services).
- Deep understanding of CPA and Media channels:
- principles of operation of CPA networks, affiliate programs;
- specifics of media buying (CPM, reach, Post-view, View-through);
- tags, trackers, attribution (Last Click, Linear, Time Decay, Data-driven).
- Advanced SQL (Vertica, ClickHouse or similar): writing complex queries with window functions, CTEs, working with big data.
- Python (pandas, numpy) – for analysis, visualization, A/B tests, and building simple attribution models.
- Experience in data visualization (Apache Superset, Tableau, Power BI, Redash): user-friendly dashboards with filtering options by product, partner, campaign.
