B2C, Mobile)
Appbooster is one of the leading AdTech companies in the mobile marketing sphere and experts in promotion on the AppStore and Google Play. On the market since 2013, we are one of the industry leaders. In 13+ years of work, we have attracted users to 10,000+ applications. Your smartphone likely contains applications from our clients: Skyeng, Kupibilet, Dodo Pizza, Lamoda, and many others.
We are looking for a Product Marketing Manager to join our mobile B2C application team, where users receive rewards for completing target actions, as well as for in-game events and level progression.
Essentially, it's a whole family of interconnected products with a DAU of 20,000+. The mechanics behind it involve a rather complex technological core: tracking user actions in third-party applications, MMP integrations, attribution, and anti-fraud. However, for the user, everything is simple: complete tasks — get rewarded.
This is a role at the intersection of marketing and product: you influence user acquisition, engagement, and retention, and see the results of your decisions directly in product metrics. You will also have the opportunity to work with non-standard game and viral mechanics, as well as participate in launching the product into international markets.
What you will be doing:
- Lead the full marketing support of the product — from forming hypotheses and planning activities to launch and analyzing results;
- Attract new users to the mobile application and develop acquisition channels;
- Monitor the payback of acquisition and look for growth points in efficiency;
- Work with the current audience: develop user engagement, retention, and return rates, as well as reduce churn;
- Search for new traffic sources, launch tests, and evaluate hypothesis results;
- Collaborate with the product team to improve user experience and conversions at different stages of the funnel;
- Work with product mentions and reviews, find points for improving the user experience;
- Develop the referral program and look for new mechanics to attract users through the current audience.
What is important to us:
- 5+ years in product marketing: experience in developing and implementing product marketing strategies, market analysis, competitor analysis, and audience analysis;
- Mobile marketing and analytics: experience with mobile products is mandatory; understanding of ASO, ASA, in-app and motivated traffic, familiarity with Amplitude, AppsFlyer, AppMetrica, deep links, and postbacks;
- Business metrics: data-driven approach, work with DAU, MAU, CTR, CR, ARPU, CAC, ROI, and other metrics; understanding of unit economics and cohort analysis;
- CRM marketing: push notifications, trigger sequences, user segmentation, and reactivation;
- Product and UX: understanding of user experience and experience working with product and design teams on UX and conversions;
- Creatives: tasking designers and video creators, testing creative hypotheses, working with UGC and viral content;
- Advertising: understanding of media buying mechanics, sufficient for setting tasks for buyers, working with media plans, and evaluating the results of advertising campaigns in web and in-app;
- Marketing project management: planning, coordination, working with budgets, deadlines, and KPIs.
Will be a plus:
- Experience in developing a referral program: viral mechanics, referral economics, protection against fraud;
- Content work: experience in content creation, understanding of search engine optimization basics (search + AI);
- Influencer marketing: experience working with communities and opinion leaders;
- Deep experience in working with AI;
- English B1+.
We offer:
- freedom in choosing hypotheses, tools, and approaches;
- remote format
