Senior Product Manager

B2B, SaaS)

Appbooster is one of the leading AdTech companies in mobile marketing and experts in promotion on the App Store and Google Play. We have been on the market since 2013 and are industry leaders. In over 13 years of operation, we have attracted users to 10,000+ applications. Your smartphone likely contains apps from our clients: Skyeng, Kupibilet, Dodo Pizza, Lamoda, and many others.

We are looking for an experienced Product Manager to take ownership of our SaaS platform.

Appbooster Platform is a technological platform for promoting mobile applications. It integrates ASO tools, analytics, ad campaign launch and management, its own source of motivated traffic, and integrations with external systems. The platform operates with the specifics of mobile stores and advertising infrastructure in 115 countries.

This is a technically complex product with significant business and backend logic: traffic attribution, a large number of API integrations, an MCP server, and interconnected processes within the platform. Therefore, experience with complex products and broad technical awareness are important to us. The role will involve the full product cycle — from identifying growth opportunities and formulating product hypotheses to prioritization, analyzing results, and delivery. You will work with data and user feedback, define product development priorities, and manage cross-functional teams involved in its development.

What you will do:

• Own the product: be responsible for metrics, hypothesis validation, prioritization, team focus, and achieving results;
• Identify revenue growth opportunities: analyze user funnels, unit economics, and customer behavior, find bottlenecks, and formulate how the platform can grow;
• Launch experiments to test hypotheses and draw conclusions — through problem, metric, expected effect, and validation method;
• Independently set tasks for design, development, and testing;
• Develop the ecosystem around the Platform (ASO service, integration with ORM) so that products work as a unified whole;
• Participate in adapting the product for foreign markets;
• Realistically assess the potential of different directions and provide reasoned proposals on what to scale and what to freeze.