In VK we are looking for an Advertising Monetization Product Manager.
You will be responsible for the development and effectiveness of VKontakte advertising formats: from idea and hypothesis to A/B testing, launch, and scaling. This role is at the intersection of product, advertising, analytics, and development. You need to be able to work with data, understand user experience, manage cross-team dependencies, and make decisions that impact the revenue of advertising products.
Tasks:
- Develop diverse VK advertising formats on key product surfaces
- Formulate product hypotheses, launch A/B tests, and make decisions based on the results
- Analyze revenue, CPM, CTR, fill rate, show rate, and other advertising effectiveness metrics
- Work with development, analytics, design, QA, and commerce teams
- Manage the redesign and improvement of advertising formats: appearance, post-click behavior, buttons, disclaimers, ad labeling
- Understand the reasons for metric declines and translate complex data into understandable product solutions
- Balance advertising revenue growth with user experience quality
Requirements:
- Experience in product management in digital / IT / advertising products, understanding of basic advertising metrics and monetization logic
- Ability to work with analytics and A/B tests: formulate hypotheses, read dashboards, evaluate impact, and make data-driven decisions
- Strong communication skills: ability to negotiate with development, analytics, design, commerce, and related teams
- Structured and hands-on approach: ability to break down a complex task, write clear requirements, and bring a project to launch
- Attention to detail and responsibility for results: small changes in an advertising format can significantly impact revenue and user experience
- Proficient in Excel / Google Sheets, experience with Jira / Confluence / Coda, or similar tools
Will be a plus:
- Experience with advertising technologies, marketplaces, eCom- or performance marketing
- Understanding of SQL and basic statistics
- Experience with web/mobile advertising, video formats, or special projects
