Our team is responsible for the VK Places service — a project about travel in Russia, and in the future, around the world. Our goal is to inspire people to travel, as well as to help them plan. We work quickly, experiment, and develop the product through data, marketing, and growth hypotheses.
We need a person who thinks in numbers and can quickly launch hypotheses.
Your responsibilities will include
- Forming and defending the product roadmap, prioritizing the backlog
- Launching product hypotheses (A/B tests) and analyzing their impact on retention and conversion
- Improving user scenarios and activation/retention funnels
- Managing unit economics (LTV, CAC, Retention) and identifying growth points
- Launching partnership projects with regions and commercial teams
- Analyzing competitors and trends in the travel market
- Managing the development and design team: setting tasks and evaluating results
- Interacting with adjacent teams (marketing, analytics, commerce)
We expect you to have
- 3+ years of experience in digital product management (B2C, marketplace, travel)
- Ability to work with product metrics, cohort analysis, and unit economics
- Understanding of A/B testing, statistics, and ability to interpret data
- Ability to manage a team and clearly formulate tasks for development
- Excellent communication and negotiation skills
It will be a plus
- Experience in the travel industry or with marketplaces (Avito, Ozon, Yandex)
- Understanding of SEO and the impact of product changes on search rankings
- Knowledge of CRM communications as part of the user experience
