Moscow
We are looking for a Product Manager to take charge of the development of subscription monetization in Mail Cloud — one of VK ecosystem's key B2C products. Currently, we have a free storage quota, and we want to build an effective system to motivate users to switch to paid subscriptions even before they reach their limits. You will work with unit economics, conversion funnels, and behavioral mechanics to directly impact LTV and revenue growth.
Responsibilities
- Develop a strategy, goals, and roadmap for the over-quota direction (exceeding free storage limit) in Mail Cloud, including working with users in the pre-quota stage.
- Design UX flows and product mechanics to incentivize subscription upgrades: offers, trigger communications, promotions, personalized offers, functionality limitations.
- Develop and test hypotheses for improving metrics: LTV, revenue, conversion, renewal frequency — using A/B tests and data analysis.
- Organize Discovery (hypotheses, research, prioritization) and Delivery (feature delivery, releases, iterations) as a managed process.
- Manage a cross-functional team (development, design, analytics, marketing, research) and build effective interaction with stakeholders.
- Search for and find new ideas and hypotheses not related to occupied storage space for the overall development of the subscription monetization direction.
Requirements
- 3+ years of experience as a Product Manager (Middle+ and Senior level) in products with an audience of 1 million+ MAU.
- Strong analytical skills: ability to work with large data sets, build hypotheses, test them through experiments and A/B tests.
- Experience in managing product funnels and working with unit economics (understanding LTV, conversion, average check).
- Ability to see user paths and needs behind the numbers and build hypotheses based on this.
- Knowledge of basic segmentation methods, including JTBD, and the ability to apply them.
- Experience managing cross-functional teams (design, development, analytics, marketing).
- Willingness to work in conditions of high uncertainty, propose and test risky but well-founded ideas.
- Ability to make data-driven decisions and clearly articulate them to the team and management.
Bonus Points
- Experience with subscription monetization.
We Offer
- Flexible work schedule
- Bonuses and discounts from partners
- Office in the city center
- Voluntary medical insurance (DMS)
- Professional team
Work Format
Hybrid
Level
middle, senior
Schedule
full-time
Mail
We are creating the #1 Mail service in Russia, a modern and secure Cloud, as well as Calendar and Notes — productivity services.
