Senior Product Manager for Performance & Monetization at Pochta, Moscow
We are looking for a Senior Product Manager who will take on building the performance direction in the product from scratch. Currently, the product lacks CPI/CPC/CPA and lead generation mechanics — you will be responsible for designing, launching, and scaling a new monetization format within the user interfaces.
The role is at the intersection of product, UX, performance marketing, and communications. Our goal is to eventually reach the level of the best market ecosystem solutions and surpass them in efficiency.
Responsibilities
- Formulate the concept, goals, and launch plan for performance monetization in the product
- Design the architecture of formats (CPI/CPC/CPA) and lead generation mechanics within user interfaces
- Develop and launch white-label mechanics for partner offers
- Manage the funnel (engagement → activation → conversion → retention) and design UX integrations of advertising elements to increase conversion
- Implement gamification and behavioral mechanics that improve conversions
- Organize Discovery (hypotheses, research, prioritization) and Delivery (feature delivery, releases, iterations) as a managed process
- Manage a cross-functional team (development, design, analytics, marketing, sales) and build effective interactions with stakeholders
Requirements
- 5+ years of experience in a Product Manager role (Senior level)
- Experience working with large products with multi-million user audiences
- Experience creating and launching products or directions from scratch
- Experience working with performance mechanics, advertising formats, and monetization
- Understanding of CPI/CPC/CPA models and lead generation
- Strong expertise in working with UX and funnels
- Confident command of Discovery approaches and A/B testing
- Experience managing cross-functional teams
- Ability to work under conditions of high uncertainty
Will be a plus
- Experience with white-label solutions
- Experience in fintech, classifieds, or ecosystem products
- Practical experience implementing gamification
- Experience working with advertising and partner programs
- Understanding of performance marketing from the product side
We offer
- Flexible work schedule
- Bonuses and discounts from partners
- Office in the city center
- Voluntary Health Insurance (VHI/DMS)
- Professional team
Work format
Hybrid
Level
Senior
Work schedule
Full-time
Pochta
The largest and most popular email service in the Russian-speaking segment. We are constantly working on new technologies and interacting with world-class high-load projects.
