Appbooster is one of the leading MarTech companies in mobile marketing with deep expertise in App Store and Google Play promotion. On the market since 2013, we are industry leaders. In 12 years of operation, we have attracted users to over 8,700 applications. Your smartphone likely contains apps from our clients: Skyeng, Kupibilet, Dodo Pizza, Lamoda, and many others.
We are currently looking for an experienced marketing specialist to take on the tasks of promoting our business in the foreign market (Tier 1 countries). You will be assisted in achieving your goals by both an in-house team (media buyers, designer, content marketer, copywriter, sales department) and external contractors.
What will you be doing?
- Developing and implementing the project's marketing strategy, including acquisition, retention, and churn management;
- Ensuring lead generation across all promotion channels, including SEO, paid, outreach, and contractor management; selecting and testing ideas, channels, and sources, formulating KPIs, selecting performers;
- Forming the marketing packaging of products and services, including websites, landing pages, presentations, and related materials for clients and the Sales team;
- Developing and controlling texts and communications throughout the customer journey, including advertising, landing pages, outreach, autoresponders, and recommendations for Sales;
- Building work with contractors to provide traffic, visual and textual content, searching and selecting external contractors when necessary;
- Developing the project's brand and reputation in the market through external publications, reviews, ratings, listings, and conference participation;
- Analyzing the effectiveness of marketing activities, testing hypotheses, and preparing regular reports and presentations on the results; proposing marketing initiatives and hypotheses based on analytics and reports;
- Managing the marketing budget, process automation, and interaction with internal teams and external contractors.
What we are looking for in a candidate:
- Proven experience in promoting an agency or service in foreign markets for over 2 years, with the ability to quickly generate and test hypotheses;
- Practical experience with UA tools: advertising (Google Ads), social media and Social Selling (LinkedIn), working with reviews (Clutch/G2, etc.), outreach mechanics (email/LinkedIn);
- Experience with web analytics (Yandex.Metrica, Google Analytics, GTM)
- Experience working independently with website builders (Tilda, Framer)
- Experience with content (working with texts, content plan, multiple content formats, understanding SEO/GEO)
- Experience working with visual formats through communication with designers (preparing landing pages, ad creatives, presentations, covers, etc.) + basic knowledge of Figma
- English language proficiency not lower than upper-intermediate
Will be a plus:
- Understanding of mobile marketing (how it works, what acquisition channels exist)
- Experience working with AI (primarily with text and agents - ChatGPT, DeepSeek, Perplexity, etc.)
What we offer:
- Work in a team with strong mobile expertise. An environment that fosters rapid professional growth;
- Opportunity to work in a convenient format: fully remote, hybrid, or in the office (Samara);
- Competitive salary + regular reviews;
- Voluntary medical insurance after 3 months of employment;
- All necessary equipment and tools;
- Flexible working hours;
- Healthy and comfortable corporate culture: open and non-toxic interaction without hierarchies, transparent planning and decision-making processes, knowledge sharing through events and training, offline/online activities and passive events, tournaments and quizzes, corporate events, and much more;
- Systematic performance review process and rapid exchange of open feedback;
- Conditions for improving English language skills
