Responsibilities

Google Ads & Paid Media

• Own Google Ads as the primary channel — strategy, campaign structure, targeting, bidding, ad copy, and landing page alignment
• Test and scale additional paid channels — Microsoft Ads, Meta (Facebook/Instagram), Reddit, Quora; identify what works and expand systematically
• Actively use AI to manage and optimize campaigns — automate audits, generate copy variants, build landing pages for paid traffic, analyze search term data, and surface optimization opportunities faster
• Build and improve performance workflows using AI agents, Claude Skills, or similar automation tools — not just use AI as a chatbot, but as an embedded part of your process
• Monitor and optimize performance across the full funnel— from upper-funnel indicators (Impression Share, Search Lost IS, Quality Score) to core acquisition metrics (CPL, ROAS, conversion rate) — and use data to drive decisions across all paid channels
• Own landing page creation and optimization for paid traffic — build, test, and iterate on landing pages using tools like Unbounce or AI-assisted builders to improve Quality Scores, relevance, and conversion rates

Marketing Operations

• Support the marketing team with automation workflows across channels — setting up integrations and operational processes that reduce manual work and improve efficiency
• Assist in configuring and maintaining marketing tools, data flows, and cross-channel reporting infrastructure
• Identify repetitive manual processes across the team and propose or implement AI-driven solutions to eliminate them

Cross-Functional Collaboration

• Work closely with the SEO, content, product, and dev teams to align messaging, landing pages, and campaign strategy
• Coordinate with operations to ensure the full funnel — from click to converted client — runs smoothly

Requirements

Must-Haves

• 6+ years in marketing, with proven hands-on experience building and optimizing Google Ads campaigns (Search, Display, Performance Max) and practical skills across multiple areas — paid social, email marketing, or marketing operations
• Deep expertise in Google Ads account strategy and structure, including campaign architecture, segmentation of branded vs. non-branded traffic, transactional vs. informational intent, keyword management, bidding strategies, and the effective use of both established and emerging features (e.g. Performance Max, AI Max, audience signals, and automation capabilities)
• Experience with additional paid channels (Meta, Microsoft Ads, Reddit, Quora, LinkedIn) — ability to test, evaluate, and scale what works
• Active AI practitioner — you already use AI tools in your daily workflow (not just occasionally); ideally you have built agents, Claude Skills, custom GPTs, or similar automations that speed up your work
• Landing page creation and optimization — hands-on experience building and testing landing pages for paid traffic; solid understanding of Quality Score drivers and CRO best practices
• Strong analytical skills — you make decisions based on data, not instinct alone
• Experience with Google Analytics (GA4), Google Tag Manager, and conversion tracking setup
• Ability to manage multiple projects, prioritize, and deliver results without micromanagement
• Proficiency in English (B2+) — confident written and verbal communication

Soft Skills

• Proactive Ownership — you identify what needs to be done and drive it to completion without waiting to be told
• AI-Native Mindset — you don't just use AI tools; you think about how to systematize and automate your work through them
• Data-Driven Thinking — you back decisions with numbers and actively look for insights in the data
• Execution & Speed — you move fast, prioritize high-impact actions, and iterate based on results
• Collaborative Approach — you work well with cross-functional teammates and communicate clearly

Why Join Us?

• Collaboration: Work with a talented and motivated team in a fast-paced, innovative environment.
• Flexibility: Enjoy the benefits of remote work while contributing meaningfully to a growing business.
• Growth: Take ownership of meaningful projects with opportunities to develop professionally. Apply with resume and interest note to victoria.luna@tfx.tax We appreciate your interest and advise that only those selected for an interview will be contacted.

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Work type

Full-time

Department

Marketing

Location

Europe