What You’ll Own

• Build channel expertise into AI: Design and develop workflows and agent skills for your channel — rules, logic, optimization patterns that the AI can execute. You're not just prompting; you're systematizing how great marketing decisions get made.
• Implement with clients: Roll out new workflows with real client teams. You'll work hands-on with performance marketers at client companies — explaining the logic, adapting to their setup, making it work.
• Create templates and documentation: Turn every implementation into a reusable template. Train account managers and production team to deploy workflows independently.
• Feed the product roadmap: You're the bridge between client reality and engineering. When you need better data, new attribution, connections, or different structures — you write the spec and work with the dev and analytics team to build it.
• Customize for key clients: When the standard workflow doesn't fit an important client — you customize it, building on top of the universal foundation. And the best custom solutions don't stay custom: you turn them into scalable workflows available to all clients.

You're the Right Person If

• You're a senior performance marketer with deep hands-on expertise in at least one channel: Meta/Facebook Ads, Google Ads, TikTok Ads, or Creative production.
• You think in systems: you've built processes, rules, and workflows — not just run campaigns.
• You use AI tools daily and have spent real time crafting prompts and agent instructions for your work — your CLAUDE.md, cursor rules, or custom GPT setup should reflect months of iteration, not something thrown together last week.
• You can explain your thinking clearly — to marketers, developers, and clients. Not just do the work, but document and transfer it.
• You understand attribution and data — not at an engineering level, but you know how ad platform data connects to business outcomes, what's in the API, and why attribution models matter.
• You have experience at a performance marketing agency or a product company where you helped build marketing processes from the inside.
• You're client-facing comfortable and fluent in English — you've worked with external teams, can run implementation conversations, and communicate clearly with US-based clients and an international team.

Nice to Have

• You have experience with automations (Make, n8n, Zapier, scripts, even complex spreadsheet formulas that actually run).
• You understand how AI agents work beyond just chat: skills, memory, tool calls, MCP.

Red Flags

• Someone who expects a management path in 6–12 months.
• "I set up ads" without systems thinking or structured knowledge.
• Deep expertise in one very specific setup that can't generalize across clients.
• No hands-on recent work — strategy-only background.

What You Can Expect

• High pace, high stakes: Fast iteration and real pressure to move quickly.
• Work at the frontier: Building AI that does the work of experienced marketers.
• Direct collaboration: Work closely with Denis (CPO), Evelina (CMO), and Kirill (co-founder, CBDO).
• Competitive compensation: Aligned with senior performance marketing experience.
• Remote-first: Work from anywhere (Europe & Americas-friendly timezone).
• AI-first environment: The whole company runs on Cursor, Claude, and shared AI infrastructure.

Hiring Process

1. Application — CV + short answers + a few artifacts.
2. Intro call (Yulia, Head of People & Operations, 30 min).
3. Deep dive (Denis, Head of Product, ~2 hours).
4. Test assignment — access to AI agent and real demo data. Paid assignment (12–20 hours).
5. Offer.