🔥 #vacancy CMO at Pheon
About the team:
- international AI products: subscription-based B2C with web-funnels;
- core product — AI companion app;
- developing several products and preparing to launch new subscription web-funnel directions;
- marketing focus — performance acquisition and scaling in international markets.
What you'll do:
- Formulate and implement marketing strategy;
- Be responsible for performance acquisition: Meta, Google, TikTok, and other channels;
- Work with web-funnels end-to-end — from creatives and acquisition to landing pages, pricing, and analytics;
- Identify funnel growth points and scale what works;
- Monitor CAC, ROAS, LTV, payback, and build a system for testing creatives and funnels;
- Manage buyer and creative teams, work with agency accounts and account bans;
- Launch new subscription products and funnels from scratch.
What we're looking for:
- Experience as CMO / Head of Performance / Head of Marketing in a B2C subscription product;
- Strong hands-on performance marketing: Meta, Google, TikTok with budgets over $1M per month;
- Deep understanding of web-funnels, conversion optimization, creative testing, and landing pages;
- Experience scaling acquisition in international markets;
- Experience managing performance buyer and creative teams;
- Willingness to be available in CET and occasionally join evening calls with the CEO.
What we offer:
- Lots of freedom: you won't be maintaining an existing system — you can influence strategy and launch new directions from scratch;
- Opportunity to directly impact key business metrics;
- Direct interaction with the CEO and key teams;
- Remote work and an international B2B contract.
Cover letter is required. Please share your strongest case study of scaling a subscription product (channels, funnels, approaches) and the maximum ad budget you managed yourself for web-funnels, along with the results.
📩 To apply, please write to → Diana
