Marketing Lead

Marketing Lead in Digital Technologies. Remote.

ABOUT US: We have the task of launching a modern fintech product for legal crypto payments and crypto exchanges in the Russian Federation, bank cards, and international payments to the market. B2C and B2B directions are planned. Work in a startup division of a holding company. We are looking for a person who will build the company's marketing department from scratch: form the brand, develop and implement a promotion strategy, launch the product to the market, and achieve the necessary indicators for turnover, CAC, and other metrics. At the first stage, there will be a lot of hands-on work, and in the foreseeable future, hiring and managing a team.

TASKS: Product and Analytics: • Analyze competitors and conduct custdev. • Formulate a differentiating offer for clients. • Participate in filling the product backlog. • Lead product formation within marketing needs (including retention and LTV). • Participate in user experience design. • Formulate a paradigm of measurable metrics and maintain their control. • Formulate a marketing analytics system. • Take part in building a product analytics system. • Be responsible for key metrics in terms of marketing. Acquisition and Retention: • Develop a product launch strategy. • Formulate target metrics for acquisition economics. • Implement the strategy for paid and organic traffic. • Launch content marketing. • Launch CRM marketing. • Formulate key conversion landing pages and funnels. • Work on optimizing the sales funnel conversion. • Maintain a continuous cycle of traffic source optimization. Branding and Brand Communications: • Formulate positioning. • Develop Tone of Voice. • Formulate brand pyramid. • Create corporate identity and brand artifacts. • Ensure consistency across all communication channels. • Implement the marketing strategy in terms of brand communications (POSM, PR, media, and special projects). Additionally, you will work on user retention mechanics and increasing LTV.

REQUIREMENTS: • Experience launching products from scratch. • Strong expertise in product marketing. • Experience building marketing without a ready-made team. • Ability to form the unit economics of a project. • Excellent understanding of marketing, unit, and product metrics. • Have industry contacts and can quickly form a delegation system. • Experience in manual setup and optimization of search and targeted advertising. • Experience working directly with the CPA channel. • Good understanding of SEO. • Good knowledge of Yandex.Metrika and GA4, experience with BI. • Experience with mobile traffic (CPI, ASO) and analytics (AppMetrika, AppsFlyer) is desirable. • Ability to quickly launch correct A/B tests. • Experience with content, CRM, and brand marketing, including implementing the PR direction. • Copywriting skills. • Experience in hiring and managing a team. • English language B1+. • Independence and a high level of responsibility. Experience with fintech or crypto projects will be a big plus.

CONDITIONS: • Work on a modern product in the rapidly growing crypto payments market. All projects are within the legal field. • Opportunity to become part of the largest legal crypto project in the Russian Federation. • Build marketing from scratch and directly influence the product. • Strong, results-oriented team. • Minimum bureaucracy. • Bonuses based on results.

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