Company:** CIAN Location: Moscow Experience: 3 to 6 years

CIAN is the largest real estate search service in Russia, with 20 years of history. CIAN is not just a website, but a high-tech company that ranks among the top 10 real estate websites globally. Currently, the company employs over 1300 employees remotely, and the service's monthly audience exceeds 19 million people.

What Matters to CIAN Employees

• Creating not just a product, but the best product that transforms the customer experience. We are proud to be transforming the real estate market by addressing people's pain points in searching, selling, mortgaging, and renting housing;
• Solving complex problems and seeking new solutions. That's why our workday sometimes resembles a quest, allowing each of us to grow much faster;
• Influencing the product. We listen to our colleagues and leverage their expertise and ideas to choose the best solutions for product development;
• Feeling comfortable in the team, speaking our minds. To achieve this, we foster a culture of feedback and mutual respect.

Your Potential Responsibilities

• Developing and implementing the marketing strategy for a vertical: positioning, value proposition, audience segmentation
• Managing the launch and support of campaigns from insight to results evaluation in conjunction with the media team, agencies, and product teams
• Analyzing the market/competitors, testing hypotheses, developing and launching projects aimed at improving key performance indicators
• Influencing organic traffic: collaborating with the product and SEO teams to shape content and technical strategies for increased search visibility
• Working with post-click experience: participating in the improvement of the user journey from ad touchpoint to the target action on the platform
• Setting KPIs across the entire funnel from awareness to conversion, tracking results by segments and channels
• Acting as the voice of the market within the company: communicating audience needs to product teams, participating in roadmap prioritization
• Regular reporting on the effectiveness of your work.

We are looking for someone who

• Has 3+ years of experience in product marketing, platform marketing, or digital marketing within the real estate, travel, or classifieds segments
• Has independently managed a marketing strategy from goal setting to results evaluation for an entire vertical or product area
• Has experience working with two-sided audiences: skilled in building distinct communications for supply and demand
• Has experience launching campaigns in conjunction with a media team and/or agencies: setting tasks, overseeing creative, evaluating effectiveness
• Is proficient with data: capable of independently formulating hypotheses, extracting relevant metrics, and defending conclusions to stakeholders
• Understands the mechanics of organic traffic: SEO, content marketing, search visibility optimization
• Has experience in cross-functional collaboration with product teams: participated in prioritization and formulation of marketing requirements for features

Will be an advantage:

• Experience in the short-term rental or travel market
• Understanding of unit economics and the classifieds funnel (listings, contacts, conversions)
• Experience with media mix modeling or attribution.

We are ready to offer

• Work in the largest real estate online classifieds platform
• Official employment, a fair and timely salary
• Fully remote work or a hybrid work format in a modern business center (Moscow or St. Petersburg)
• Voluntary medical insurance from the first day of work (including dental, hospitalization, and travel insurance outside our country)
• A work environment with clear business goals and objectives, and transparent communication
• A flexible benefits package
• An additional 5 days off for rest and rejuvenation
• A great team ready to share experience and provide support: