Remote Vacancy.
Tsian, a real estate search service, is looking for a Senior Product Marketing Manager.
Responsibilities you might take on:
- Development and implementation of a marketing strategy for the vertical: positioning, value proposition, audience segmentation
- Management of campaign launches and support, from insight to result evaluation, in conjunction with the media team, agencies, and product
- Market/competitor analysis, hypothesis testing, development, and launch of projects aimed at increasing key performance indicators
- Influence on organic traffic: in collaboration with the product and SEO team, forming content and technical strategy to increase search visibility
- Work with post-click experience: participation in improving the user journey from ad touchpoint to target action on the platform
- Setting KPIs across the entire funnel from awareness to conversion, tracking results by segments and channels
- Acting as the voice of the market within the company: communicating audience needs to product teams, participating in roadmap prioritization
- Regular reporting on work effectiveness
We are looking for someone who:
- Has 3+ years of experience in product marketing, platform marketing, or digital marketing in the real estate, travel, or classifieds segments
- Independently managed marketing strategy from goal setting to results evaluation for an entire vertical or product line
- Has experience working with two-sided audiences: knows how to build different communication strategies for supply and demand
- Has experience launching campaigns in conjunction with a media team and/or agencies: task setting, creative control, effectiveness evaluation
- Is confident working with data: can independently formulate a hypothesis, extract relevant metrics, and defend conclusions to stakeholders
- Understands the mechanics of organic traffic: SEO, content marketing, search visibility work
- Has experience in cross-functional collaboration with product: participated in prioritization and formulation of marketing requirements for features
Will be an advantage:
- Experience in the short-term rental or travel market
- Understanding of unit economics and the classifieds funnel (listings, contacts, conversions)
- Experience with media mix modeling or attribution
The company offers:
- Work in the largest online real estate classifieds platform
- Official employment, legal and timely salary payment
- Fully remote work or hybrid format in a modern business center (Moscow or St. Petersburg)
- Voluntary medical insurance from the first working day (including dentistry, hospitalization, and international travel insurance)
- Work in an environment with clear business goals and objectives, and transparent communication
- Benefits cafeteria
- Additional 5 days off for rest and recharge
- A great team ready to share experience and provide support
